How Sports Teams Build Winning Facebook Apps - 0 views
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Mitchell says three main things have emerged over the past few years. First, while simply soliciting Likes for chances at a sweepstakes win was once enough to grab users' attention, that no longer flies. "Now they want an experience that's rich unto itself," he says. "They don't want to interact with this app because of a .001% of chance of winning something, but because it's fun and something they want to share." But that doesn't mean adding unnecessary layers of complication; the second thing the Movement team has found is that simple apps perform the best with fans. Especially on Facebook, where a friend's photo album or potential paramour's profile are just a click away, too much clutter without a simple call to action can kill engagement. The third key: plan for mobile, even if it means just a page letting smartphone users know the app isn't mobile compatible.
Millennials look for experiences over possessions | Marketing Week - 0 views
A quantum experiment suggests there's no such thing as objective reality - MIT Technolo... - 0 views
New employees encouraged to engage with workplace via social platform | Springwise - 0 views
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before starting in their new position the user will also be able to try their hand at a quiz which covers trivia questions related to the organization such as ‘Who founded the company?’ Once a contract is signed the new employee can access their Welcome Wall and enter in a brief summary of their interests and previous experience to give existing staff an overview of the new starter.
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There is a message wall enabling current employees to introduce themselves and offer tips and advice. Employers can access a checklist to keep track of what stage the new starter is at in their induction.