Think of what eBay might do. With .eBay, the company becomes a registry that, like an apartment building owner, decides who gets an .eBay address and manages all the website names it signs up. Maybe that's anyone who wants to sell occasionally on the site. So instead of a convoluted website address such as http://myworld.ebay.com/abestshop4u/?_trksid=p4340.l2569, which only a mental contortionist could remember and would be useless to use in print material, you get OldBooks.eBay. Not only can you put it on printed material, but it can appear where those who might see it can still remember it, say, the side of a bus.
Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site's transformation from shopping comparison engine to ecommerce advertising platform, where scale is the goal.
Rummage is a visual browsing tool for eBay users that improves the discovery experience through deep integration with popular visual bookmarking site Pinterest that should drive more traffic to seller's listings.
Harry Potter e-books site Pottermore.com officially launches in October, but a "Magical Quill" contest that grants one million winners access to the beta site is drawing massive traffic. And beta accounts are popping up on eBay.
For each of the seven days, a clue will be posted on the Pottermore homepage, leading those who solve it to the "Magical Quill"-the opportunity to register for early access to the site. A limited number of people are able to register each day, and the competition is designed to keep them glued to the site-though some winners immediately began selling their early-access accounts on eBay. (The bidding on one account is now up to $152.50.)
"If she has a criticism of Facebook Exchange, it would be the restrictions on serving dynamic creative. "For eBay dynamic creative is the real win. We have dynamic inventory and millions of [products] across categories." Because of Facebook's restrictive creative upload requirements, that level of creative automation is simply not possible. Asked for a piece of advice for marketers dabbling in FBX, Wehrmaker said, "You have to be thoughtful about measurement and creative, but it's not a big stretch from what we've already been doing in the ad exchange space."
In what is becoming a routine move, the company said today during its second-quarter earnings release that it is now expecting eBay and PayPal mobile to each transact $10 billion in volume this year.
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