Group items tagged

"The new section, which Spotify is labeling "Discover," surfaces content such as songs, playlists, and live-performance videos that Spotify users haven't discovered yet but which they may like based on their past listening habits. The section is laid out in a visual-driven experience incorporating images and videos in a big-tile grid that has some traces of Pinterest.  "It's another new canvas for us to look at the right way for brands to participate in the music experience," Mr. Levick said in the interview. "

"Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. According to Google, the key to a successful smartphone launch is getting ahead of the release and marketing early. "One of the biggest factors is getting early buzz. Getting early buzz is key [for a successful smartphone launch]," Google Industry Director for Tech Kyle Keogh told ClickZ. The study found that the earlier a firm markets a smartphone the more likely they are to succeed in sales. According to Google, an extra 1,000 news stories put in place weeks before a launch can lead to a 9 percent spike in smartphone sales. Google's research discovered that users tend to do general product searches in the week during launch. After launch, it was discovered that consumers dig deep and search for key specifications on a device. Video is also becoming a key research tool for consumers shopping for a smartphone. According to the study, video views for smartphones increased 60 percent this year. Google says that if a smartphone gets over 1 million video views during launch week it will likely sell over 1.3 million units."

""Serendip collects all music related posts publicly shared on Facebook and Twitter and indexes them along with the people who shared them.  Serendip essentially turns every user on Facebook and Twitter that actively shares music into a DJ.  More than 25 million DJs are currently registered in the Serendip databases, and Serendip users can easily discover DJs that match their interests, follow them and enjoy a personally curated playlist based on the music they share.""

Trover is an app that lets you share geotagged photos and shows things nearby for you to discover.

The Follow tab will allow Spotify users to follow their friends and celebrities to help better discover what they're currently listening to as well as their feedback on certain tracks. Think of it as Spotify's own personal network that revolves squarely around music available on the service. - See more at: http://www.ubergizmo.com/2013/02/spotify-gradually-rolling-out-new-social-network-features/#sthash.RakJaSX0.dpuf

The redesign will provide clearer navigation and more opportunities to discover new content. The new home page will feature links to content verticals, such as DYI and animals, and to popular pins. Additionally, each pinned photo will display more information about what is depicted and where it comes from. "We've added more information related to pins, so it's easier to find things you're interested in. For example, on each pin, you'll see pins from the same board, other boards this pin was pinned to, and a whole slew of related pins," the company said in a blog post.

Gatorade released a playable video game ad on Snapchat celebrating the career of tennis star Serena Williams. The game is called Serena Williams' Match Point, and it can be played within the ESPN Discover channel on Snapchat.

Facebook "has become the default tool for lazy marketers who really don't know what to do," he said, recalling the days when businesses bought IBM computers because they were a safe bet. "No one got fired for buying IBM. Today's equivalent is no one gets fired for marketing on Facebook," he said. As a result, some brands are pursuing "me-too marketing" on Facebook instead of developing marketing strategies. He pointed to a Business Insider article headlined, "P&G To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook," as an example of a brand potentially using Facebook as a "default" marketing strategy.

The over-saturation of advertising, and an ever-increasing distrust of ads has led to a decline in the effectiveness of paid media. Conversely, earned media is gaining ground. Check out this whitepaper from Zuberance, previously offered last month, to see why earned media is so powerful and to learn how you can put it to use for your brand. In this report, you will learn: 1. Earned media is the most trusted and credible form on content for a brand 2. Social media has amplified the sheer quantity and reach of earned media 3. Conversion rates are higher and ROI is larger 4. Earned media lasts 5. Earned media is measurable

Starting today, anytime you share a product that you fancy, you'll receive a link with a referral code. If a friend discovers an item through your link and makes a purchase, you'll get a 2 percent cut in the form of credit to your account. You'll have a dashboard (see below) to track all the purchases made through your links.

But Dutch tweens who are happy with their lives are immune to the corrosive effects of materialism and watching hours of television, the study found. Only children who were both unhappy at the study's start and logged a lot of TV time were susceptible to the siren call of marketing. For these kids, frequently seeing advertising made them more materialistic, the researchers discovered.

video chat platform Interact live with your favorite writers, celebrities, bands, and more. Discover conversations about topics you are interested in. Enjoy built-in text chat and ask on-screen questions.

Dorsey also spelled out that Twitter's primary objective is to become something so simple that the whole world can use it to consume information and find breaking news. Consumption and news discovery, not the act of tweeting, he said, is becoming an increasingly popular way for people, especially non-Twitter members, to discover information.

And the talk is more than just about launching a Web show. Rather, Twitter is said to be aiming towards changing the way people consume and discover media. "We're talking about building content on top of Twitter," said another industry insider. "That's a big deal." Twitter wouldn't be developing the content, but would instead serve as a distribution vehicle and advertising middleman. Besides looking to shake up the media space, Twitter has a more obvious motivation for getting into the series game. It regularly sells out of inventory for its core ad units like Promoted Tweets. "Right now, they are leaving money on the table," said one source.

This means that users of StumbleUpon's Android app can take advantage of Android Beam to share any content they discover on the app to other NFC-enabled devices running ICS. The app will also feature the Android Action Bar, allowing users to explore the Web via the Android navigation interface.