Why BuzzFeed's Viral Moments Might Work Perfectly on Radio | Media - Advertising Age - 0 views
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Simeon Spearman on 13 Aug 12""As social media began to grow, it was a natural progression," Mr. Greenstein said. Late last month Sirius announced a new show, "Politics Powered by Twitter," that revolves around the politics being discussed in tweets. That show and now the BuzzFeed partnership have encouraged other social outlets to express interest in working with the company, Mr. Greenstein said. Sirius will handle all ad sales for the program, although it will debut without commercials. The companies declined to discuss terms."