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""Adidas received the largest week-over-week percent change (+354%), according to Bluefin. "This could be due to the number of ad airings they had this week - 123 airings of 3 creatives - vs last week, when they only had 23 ad airings," they further explained. "114 of the airings this week were of the new Adidas Basketball D Rose commercial," leveraging a celeb for social TV chatter. Here's further commentary from Bluefin and the commercial chart. The top 3 most tweeted-about brands were Subway (5.5K), the movie Paranormal Activity 4 (4.4K), and Adidas (4.3K). As we already know, celebrity figures help build social TV buzz, and sports is no exception. 63.4% of the comments about Adidas mentioned the D Rose commercial. Here's one example tweet. You may have noticed that Old Navy, the #1 brand on last week's chart, isn't on this list at all. As mentioned in last week's post, Old Navy had run two musically-themed creatives a total of 394 times. This week, Old Navy only ran one creative, but it aired a whopping 625 times. The big drop in conversation may be due to "ad-wear," when viewers get tired of seeing the same commercial over and over. Also, the Old Navy commercial that ran this week featured musician Justin Guarini. The bulk of last week's conversation was actually about the other commercial, featuring the Backstreet Boys. Subway was not tracked last week, so there is no week-over-week percent change."

The data, compiled in the month of May, charts ad impressions on the InMobi ad network, which says that it serves 35.7 billion monthly mobile advertising impressions worldwide, with 3.8 billion of those in Europe.

Social 50 list is a new chart that ranks music artists based on Facebook, YouTube, Myspace and Twitter.  It also divides the number of page views by number of fans to yield engagement.

weekly 12.10

Google recently launched an interactive chart that shows you patterns of word usage over history.  Really cool and kind of addictive.  This is one take on it; think we should cover it from some angle whether or not this is the right article.

But you might be surprised by the second-leading source of the expected surge in traffic. It won't come from people, but from machine-to-machine communications, or "M2M." Think of sensors in cars and in appliances, surveillance cameras, smart electric meters, and devices still to come, monitoring the world and reporting to each other and to centralized computers what they're detecting. The chart below, reprinted from the Cisco report, shows just how extreme the jump in machine-to-machine communications could be. It is expected to grow, on average, 86 percent a year, and by 2016 it is expected to reach 508 petabytes a month, or half a billion gigabytes.

Top 100 Most Valuable Global Brands chart

"Although that audience isn't as native to web content as, say, a 18-year-old video game fan, WIGS has managed to attract viewers: While it goes up and down on Deadline's weekly YouTube channel charts, WIGS is consistently present, as it's quickly found an audience, racking up over 15 million views and over 75,000 subscribers - in just three months.  "

If you want to know why companies are so hot on social networking, consider this: Ticketmaster recently began asking customers to post their purchases on Facebook. Since then, the company says, it has made $5.30 in additional ticket sales each time someone has done so. That value increases to $8 when the customer also posts the location of the seats using Ticketmaster's seating chart.

Systems don't collapse in a linear pattern, I predict the that TV ad revenue will crash just like print did in the next 36 months: http://gigaom.com/2013/04/11/two-charts-that-tell-you-everything-you-need-to-know-about-the-future-of-newspapers/

daily 8.30

daily 8.30

daily 10.12

During previous Mustafah campagins they were couponing like crazy. Now they have cut coupons and sales are down 24%.

This is important