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AOL will, of course, be out selling these units to run across its own mobile sites and apps, which amassed 28 million unique visitors in March, according to ComScore. But part of the approach, as with the desktop display ads, will involve selling the Pictela technology to other publishers based on an ad-serving fee model. Mr. Rogers wouldn't reveal exact pricing, but said "we're priced very aggressively to scale." He said fees will be lower than what custom, rich-media competitors charge, but higher than fees for ad-serving that don't contain rich media.

And it may get even better. I’m checking with Facebook PR, but the actions published could potentially be turned into Sponsored Stories, so Facebook could charge the app where they took place to make the stories appear more prominently in the feeds of people already subscribed to them. Facebook could essentially be taking content from apps and selling it back to them. If you were wondering what Facebook’s long-term game plan is, you’re staring at it. Pull content from everywhere, mix it with ads, keep you reading. And with the carrot of referral traffic to dangle, some developers may be happy to play along.

Its 470 million users have already erased $33 billion in SMS revenue from wireless carriers that got rich and fat charging per text.

“Sometime in the not too distant future,” says Sequoia’s Goetz, “WhatsApp is likely to eclipse all SMS traffic across the globe.” (Perhaps it’s no surprise that Zuckerberg reportedly held a private meeting with 20 telecom executives last week to ease their fears of being buried by free web-based services like Facebook and WhatsApp.)

MobiTV now faces a dilemma: CMO Ray DeRenzo explained the company, which has a number of popular mobile TV streaming applications, needs permission from its partners to sell the same 35 channels that it offers on cellphones today on tablets, too. But currently, the content owners are demanding a different rate structure for the tablet because it’s not clear whether it is a mobile device. MobiTV today charges $10 a month on a cellphone but that could soar to $30 a month on a tablet. “As a distributor, we have to license content, and the value of the content is set by the rights’ holders and content producers. [The tablet is] being priced as a home TV equivalent,” he said. “We have to make sure we can make a product that’s compelling to end users in terms of programming and price.” At the higher rate structure, he doesn’t believe there’s a market.

Whether your child plans to dress as a goblin, a ghost, or a ghoulie, ThredUp's Halloween Costume Swap is an easy alternative to a disposable store-bought costume. Throughout the month of October, the online clothing swap platform will help you and your child locate the perfect outfit--without a fright. And if you'd rather swap your costume in-person, take part in National Clothing Swap Day this Saturday, October 4, at a location near you. How it works: According to ThredUp, they have recycled over 50,000 pounds of children's clothing since their launch in spring of this year. The online swapping platform facilitates the clothing swap and takes care of all the details, so you don't have to.

Build a box of outgrown kids clothes and list it on thredUP.com. Include a costume and flag it as a "Halloween Box." When someone picks your box, send it free of charge (thredUP sends you empty flat rate boxes at registration and even schedules home pick-up!) To find a costume for your child, browse boxes of kids clothes marked as "Halloween Boxes" - pick one you'd like to receive. Pay only $5, plus shipping and the box is sent right to your doorstep!

Examville (www.examville.com), an online education marketplace, launches its e-commerce personalized teacher/tutor storefront pages.  Designed to connected educators and students online, the personalized profile pages are likened to those on sites like eBay and Amazon, which smaller sellers to establish their business.  On Examville, teachers can now set up their own online education store with a unique URL at no charge. From that page, they can connect with students/parents worldwide and offer virtual classes, online tutoring and instruction materials (for a fee).  As an open platform, Examville profile pages can also be leveraged by third-party service providers, including test prep and tutoring companies, publishers, corporations among others.