Over 40 Percent of Adults Will Live Stream Olympics on Mobile Devices - Adrants - 0 views
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Simeon Spearman on 25 Jul 12Among those turning to smartphones or tablets to track the games, online browsers will trump application usage on both devices. Of those using a smartphone who will follow the Olympics, 77 percent will tune in using a browser while 63 percent will use an app for updates. Among tablet users, 80 percent will use a browser and only 58 percent will utilize apps.