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Simeon Spearman

Facebook's Incredible Potential as an Offline Retail Tool | DigitalNext: A Blog on Emer... - 0 views

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    "Several companies have successfully built cooperative marketing structures online. Companies such as OwnerIQ, for example, enable online retailers like Crutchfield to retarget people who visit the web sites of electronics manufacturers, offering the flatscreen TVs they were just studying - at a discount. When it comes to driving brick-and-mortar sales from online, though, Facebook appears to offer the best solution yet. CPG brands gladly pay for retail circulars to help sell their products, and there's reason to believe they could buy Facebook advertising to drive consumers into retail locations. One company with which we work, ShopLocal, puts a retailer's circular content into a database, including images and all the sale prices and details. In so doing it makes local data portable and extendable, so retailers can build online-only pages of the circular, or utilize QR codes to generate more content than exists in the print world."
Ivy Chang

The state of retail heading into 2019 | NRF - 0 views

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    "Retailers are embracing the convergence of channels - online and bricks-and-mortar stores - reimagining the store and buildi"
Greg Steen

Sears and Kmart: How the Great Recession may have killed big-box chains forever. - Slat... - 0 views

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    Amazon and ecommerce is pushing out brick and mortar. Small businesses may survive online due to good service, nostalgia, unique selection, etc. But big boxes are in the middle. No one misses Sears.
Ivy Chang

Bike seller bridging e-commerce, brick-and-mortar gap with build-a-bike kiosks | Retail... - 0 views

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    customize the bike you want int he show room or online and its shipped to local retailers to help assemble them.
Simeon Spearman

Didn't know about Amazon Price Check? Well now you do - rush to save $15 tonight | Vent... - 2 views

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    Nice follow up on the Amazon Price Check app; apparently most people found out about the promotion because of all the PR it got over brick-and-mortars and politicians denouncing the app. Impulse Commerce
Eric Payne

The new Electrolux vacuum will clean your inbox - Digiday - 0 views

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    An example of a traditional, brick and mortar business taking its "product" and applying it to a different arena.
Emily Knab

Staples Will Soon Be Able To Fulfill All Your Kindle Needs - 0 views

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    second brick and mortar store the kindle is being sold in (first is Target)
Simeon Spearman

MediaPost Publications New Gaming Model With Release Of 'Undead Nightmare'? 11/02/2010 - 0 views

  • As game developers and publishers look more and more to digital distribution as a way to bypass current brick-and-mortar game sellers -- in part to cut down on game reselling, a major loss to their bottom line -- we could be witnessing the beginning of a new model of game development. In the future, when you drop $60-$70 on a new game, you might just be buying the game engine and the background art, with the knowledge that the developers will be releasing content packs that provide entirely new, self-contained game experiences that build off the original title.
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    Interesting perspective: consumers could begin purchasing games knowing they're buying the platform/creative assets and that they will have to make micropayments for shorter-form content. Already being done with DLCs on major titles, but it could alter the way people think about the games they purchase.
John Rich

Aislelabs lets physical retailers market in real time via iBeacon, WiFi, and GPS | Vent... - 0 views

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    Aislelabs launced a marketing automation platform for brick-and-mortar retailers that will help retailers build real-time digital marketing campaigns for in-store deployment and connect with them with their existing online marketing campaigns.
Simeon Spearman

AP To Test Mobile Version Of Newspaper Ad Inserts | paidContent - 0 views

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    The AP's mobile ad solution, called iCircular, claims to differ from other online coupon and shopping tools. Instead of concentrating on e-commerce with ads that send users to an online retailer, iCircular is meant to be at users' local brick-and-mortar locations. The tool also comes with a shopping list and features video. The wire service's newspaper members will be able to incorporate iCircular into their mobile websites or apps.
Ivy Chang

Deliv Raises $1 Million To Crowd Source Same-Day Local Delivery For Big Brick And Morta... - 5 views

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    A new startup called Deliv hopes to provide retailers with a new way to please tech-savvy shoppers, by offering same-day local delivery for the same price - or less - than having items shipped. Crowdsources peoples around the area to deliver for it. More about convenience than speed -- time of day is most important
Simeon Spearman

A Brick-and-Mortar App Store Opens in Colorado [VIDEO] - 0 views

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    Could be a neat idea for Verizon
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