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"Several companies have successfully built cooperative marketing structures online. Companies such as OwnerIQ, for example, enable online retailers like Crutchfield to retarget people who visit the web sites of electronics manufacturers, offering the flatscreen TVs they were just studying - at a discount. When it comes to driving brick-and-mortar sales from online, though, Facebook appears to offer the best solution yet. CPG brands gladly pay for retail circulars to help sell their products, and there's reason to believe they could buy Facebook advertising to drive consumers into retail locations. One company with which we work, ShopLocal, puts a retailer's circular content into a database, including images and all the sale prices and details. In so doing it makes local data portable and extendable, so retailers can build online-only pages of the circular, or utilize QR codes to generate more content than exists in the print world."

customize the bike you want int he show room or online and its shipped to local retailers to help assemble them.

Amazon and ecommerce is pushing out brick and mortar. Small businesses may survive online due to good service, nostalgia, unique selection, etc. But big boxes are in the middle. No one misses Sears.

The AP's mobile ad solution, called iCircular, claims to differ from other online coupon and shopping tools. Instead of concentrating on e-commerce with ads that send users to an online retailer, iCircular is meant to be at users' local brick-and-mortar locations. The tool also comes with a shopping list and features video. The wire service's newspaper members will be able to incorporate iCircular into their mobile websites or apps.

Aislelabs launced a marketing automation platform for brick-and-mortar retailers that will help retailers build real-time digital marketing campaigns for in-store deployment and connect with them with their existing online marketing campaigns.