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"Essentially, Lionsgate wants to ensure that people interested in its film - which had a disappointing box office return - know that it is coming out on Blu-Ray. And so the studio is investing a sum into sponsoring a Starcraft 2 tournament, which will be watched by tens of thousands of individuals interested in futuristic combat, and who are often young and male. Ender's Game, naturally, features a young male winning weightless combat in the future."

ps3 upgrade will play 3d blu rays and youtube videos daily 7.14

Redbox now renting Blu-ray in many areas

Abduction the first feature film to ever debut on Facebook the same day of its release on DVD, Blu-ray, and digital download. watch for $3.99

NPD claims that revenue from US sales of 3D TVs and standalone 3D-capable Blu-ray players has exceeded $55 million in the first three months of availability. 

Do people even care about Blu-rays (aside from me)? With HD streaming, there seem to be few compelling reasons for most consumers to go physical, will only continue, but this is another example (though I guess you could argue that the Wii sort of sent the same message, but I think it's clearer now).

Irrelephant tech

"This is a story about devices: NPD figures that 10 percent of homes now have at least one Internet-enabled TV (though I bet that only a minority of them are actually plugged into the Web), and we're seeing a steady increase in the use of Web-video peripherals, like Blu-ray players, Apple TVs, Microsoft Xbox 360s. And it's also about content: NPD says the most popular service for Web on TV viewers is Netflix, with 40 percent of connected TV watchers using the service."

"Target's private marketplace operates similarly to others that retailers like Best Buy and Amazon have developed recently. For example, a user may visit Target.com and check out its high-def TVs. As that user navigates to other parts of Target's site, a brand like Sony or Samsung could run ads aimed at that user promoting their TVs-provided they are sold by Target. But the ads don't have to pertain so closely to a specific product category. Adweek encountered a Subaru ad running on Target's DVD and Blu-ray players page; a peek at the page's site code revealed that the ad was sourced through PubMatic."

"Sony has announced that it will be launching the first 4K video distribution service for consumers, giving 4K TV buyers their first real source of content. We don't have much information about the service, but it will be launching in the US this summer, both potentially creating a 4K market and giving Sony an edge. It's something Sony originally tried with 3D, trying to handle all facets of the feature from content creation to distribution and playback. "We intend to expand the world of 4K content from beyond the cinema to TV dramas and commercials," Sony's Kaz Hirai said during the conference at CES. Sony has already announced a series of remastered 4K Blu-rays, and as with 3D, the company is trying to sell studios on the benefits of 4K. Meanwhile, it's announced the first-ever 4K OLED prototype TV and new models of its consumer-ready 4K TVs. In the US, though, super high-def digital distribution could be hampered by ISPs, which aren't likely to look kindly on the stress this will cause their pipes."

Sonic Solutions said today that its movie services will be available on consumer electronics gear sold at Sears and Kmart stores. Novato, Calif.-based Sonic provides the RoxioNow platform, which can deliver digital movies over Internet connections to home devices such as PCs, TVs, Blu-ray players and mobile phones. In a multi-year deal with Sears Holdings, owner of 3,000 Sears and Kmart stores, Sonic will offer movies and TV shows for rent or purchase. The new services are expected to launch later this year and will be broadly promoted at retail stores. used in daily 6.22

daily 8.24

compelling use of Bluray live daily 7.28

To promote the release of the Blu-ray DVD boxed set of Star Wars: The Complete Saga, 20th Century FOX Japan converted the handrails of several Tokyo-based subways into lightsabers marking the first time handrails have ever been used as an advertising medium in Japan.

The over-the-air update starts this week on Google-TV enabled Sony TV and Blu-Ray players, then moves to the Logitech Revue set-top box. But Google will miss the all-important holiday season when it comes to new hardware, instead waiting for 2012. The company says it has deals in place for new devices at "new pricepoints." SEE ALSO: Dialing For YouTube Dollars: W

The application synchs in real time with the show while it broadcasts (starting Sept. 11) or with the season-four Blu-ray Disc, allowing users to shop for items as they appear in the show. Users also can connect with social networks and view alternate scenes, bios and more.