Group items tagged

One thing the study also reinforces is just how much advertisers are betting on Facebook: according to comScore's analysis, more than 15 percent of all U.S. online display ads were "socially enabled," meaning they contained a message asking viewers to "like" or follow the brand or the campaign on Facebook. That's almost double the number of ads that contained those kinds of messages in November of last year, the report said. That kind of bet is what drove Salesforce to spend close to a billion dollars to buy Buddy Media, which specializes in managing Facebook pages and social campaigns.

"Here are five lessons in the art and science of storytelling I learned by studying the pros ... 1) Adopt a newsroom mentality Make content development a core part of the way you do business - just as it is in journalism. Embed it in every department. Hire journalists just as LinkedIn, Qualcomm and others have done. Curate voices like we do on edelman.com. 2) Hand-craft your content for each venue Some companies try desperately to create singular pieces of content that can be simply be dumped in different places. That no longer works. Instead, hand-craft your content for each venue. Jonah Peretti, Buzzfeed's co-founder, summed it up best when he said: "Twitter is for your head, while Facebook is for your heart." 3) Cultivate superstars who have a POV News and information, to some degree, is commodity content - it's everywhere. Deep, thoughtful analysis, however, is in high demand. Just as the New York Times has Nate Silver and ESPN has Bill SImmons, you too can grow and cultivate rock stars who create thoughtful content with unique analytical point of view. 4) Be relentlessly data driven Speaking of Mr. Silver, if there's one thing he taught us this year it's that data rules. Follow in his footsteps in not only how you use data to inform and deliver your storytelling but also in how you measure your results. Many newsrooms, for example, now have real-time dashboards that help shape their decisions. 5) Let constraints fuel creativity Finally, it's often hard to convince management to put resources behind content until there's proven ROI. However, constraints can breed creativity. The Wall Street Journal's daytime video network, for example, was challenged to cover the Olympics without footage. So instead it creatively turned to using puppetry - and with great success. Be creative to get around constraints."

 Playground Sessions uses a gamified approach to digital learning for piano players to encourage them to keep practising, with real-time analysis of progress.

"Found at CNN.com/Trends, the section is a frequently updated countdown of the most popular stories on the web. A large CNN article anchors each spot, while a bar to the right and a drop-down "see more" option augment that with related news and analysis from other sources. "What we realized as we went about building this is that when a big story comes out, you don't just read a single source anymore," Zite CEO Mark Johnson told Mashable during a demo of the new section. "We want to facilitate that process in the product itself, so we thought why not use some of Zite's technology to do that?""

"There's a new No. 1 network in primetime, and no, it's not NBC. Or CBS. Or any of the traditional networks. If the digital video recorder were a network - with you, the viewer, as chief programmer - it would rank as tops among total viewers and in the key young-adult demographics."

Analysts don't know how many Kindle Fires have been sold any more than you do. Sometimes, though, they do cool stuff like an analysis (PDF) of their family's Amazon (NSDQ: AMZN) Prime usage-or, in the case of a new Citigroup report released today, a survey on Kindle usage and Prime membership.

Last but certainly not least, Facebook's recently released News Feed targeting options are delivering significantly better CTR. Mobile ads received CTRs 14 times that of desktop ads, on average. The desktop category, which includes News Feed ads and the ads on the right-hand side, saw the lowest CTR at 0.083 percent. The mobile News Feed, by contract, saw an average CTR of 1.140 percent. How does this compare with Twitter? The smaller social network saw an average CTR of 0.266 percent. This would indicate Facebook's mobile ad CTR is four times that of Twitter's. That's impressive. Other highlights from the report include: Sponsored Stories continue to perform better than standard Facebook Ads: Analysis of 13.8 billion impressions in the first and second quarters of 2012 shows Sponsored Story ads receiving 53 percent higher CTR than standard ads. Cost per fan also saw major improvements with 39 percent savings.

The GoSoapBox software and app aims to encourage students to become more engaged with learning in the classroom while offering teachers an insight into their performance.

patent app from apple may enable ipad and iphones to sense the users detecting voice, hearbeat, faces, activity patterns security measures could be activated

facebook is teaching marketers how to reach their audiences on the platform with their media page, shows best practices, based on analysis of 100 top media sites using fbk plugins daily 7.27

Roughly 80% of children five and under use the Internet at least once a week in the U.S., according to an analysis of seven studies by the Joan Ganz Cooney Center and the Sesame Workshop, titled "Always Connected." But don't worry: kids are still watching way more TV.

examples and analysis

Facebook is no Googloid money-making machine, at least not when it comes to online retailing, according to a new study from the market-analysis firm Forrester Research.

100 feet vs. 30? Wow

The division between the activities you do outside with balls and those indoors with mice is narrowing by the day. Not content with invading the realm of traditional broadcasting, eSports is now getting its very own daily recap show that'll mirror the format of ESPN's SportsCenter. Machinima is launching Inside eSports, which will air seven days a week and show off news and analysis from the world of electronic gaming. Unlike ESPN's offering, Inside eSports will be an online-only affair, which will broadcast on Go90, Verizon's nascent video network. It'll begin broadcasting in May, although you won't see many commercials and advertising for it until June -- presumably to give producers time to iron out any kinks.

update from march

"Tabbedout, a mobile payment system for restaurants and bars, is now upgrading its system with customer relationship management tools that helps merchants understand who's walking in the door and helps them treat customers better. Now, when a customer opens a tab through the Tabbedout mobile app, restaurant owners can see if he is a new customer or a regular, how much he normally spends and what he prefers to order. Merchants can also receive direct feedback from customers through the Tabbedout app. That allows them to respond directly to a customer or offer a special coupon to thank him or soothe him after a bad visit. And with the new CRM tools, Tabbedout merchants can also segment and target their users. Merchants can send an offer as a reward for a loyal customer or entice a new customer to come back and get back data on how many offers are actually redeemed."