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Why don't we put ads on these devices? You could prob serve up a whole heap of home improvement, home supplies, etc., from such a device because they could be top of mind during interaction with a home automation unit.

Smart home platform wars!

"R2 Studios, which is developing home-media and automation technology, has remained largely mum about its plans but last year released an app that turns Android phones into touch panels for controlling heating and lighting systems wirelessly. R2 Studios also holds some patents related to controlling electronic devices and interfaces."

Google, Apple and Quirky (partnering with Home Depot).

The start of the Apple Homekit battle?

This $100 minimalistic dock houses an iOS or Android phone in landscape mode on the top, and recharging is done via your own USB cable -- you get a 2.1A port and a 1A port on the back. But it's really all about the companion app: Once paired up over Bluetooth, you can preset Beddi's three physical buttons to either call an Uber taxi, toggle a Spotify playlist, control the temperature on your Nest or switch on a Philips Hue light. Some of these can even be automated according to your desired schedule.