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Promoted Tweets can now send tailored messages at different times and customized for users in different countries. 

send a tweet to @stanleypiano letting it know what song you want to hear and it will play the song

"With Promoted Tweets, we've seen engagement rates from 1 to 3 percent on average. On mobile, the engagement rates are even higher," said Twitter spokeswoman Carolyn Penner. Mobile Newsfeed ads on Facebook garnered a 1.14 percent CTR on average, according to TBG Digital. Twitter declined to provide the engagement rates it's generating on mobile, but it has a much narrower gap between CTRs on desktop and mobile than Facebook. Facebook's mobile ads outperform desktop ads in CTRs and CPMs by about 14 times, according to TBG Digital.

Remember SnappyTV, the exciting social TV startup that won the award at the first Social TV Summit? The San Francisco based company is growing their advanced editing tools, and it recently announced "VTweets" - the ability to bridge the live video you capture on their platform with tweets. The two major features of VTweets include the ability to instantly select tweets to be highlighted at the appropriate moments within a SnappyTV playlist and the ability to embed playlists within web mobile and second screen environments.

Nike's Jordan brand will try to own those real-time conversations through a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Nike is not an official sponsor of the 2012 Summer Olympics, July 27 through August 12, but it is seeking to capitalize on the Games indirectly. When the Team USA men's basketball team is playing, the Jordan brand will include spontaneous real-time comments about the game in its promoted tweets. These Twitter ads will also contain pre-planned brand content and links.

just another example of social media affecting people professionally, her opinion tweet got her el fired-o.

How UFC used Tweet ups and social media to engagement participants with the brand and talent.

Deck.ly is providing a way for tweeters to tweet tweets that are over 140 characters long. the article suggests that twitter will soon follow. This could make twitter more useful for brands.

"In Brazil, people don't drink enough water so bottled water company Bonafont created the Tweeting Fridge, a miniature refrigerator sent to one of the country's top celebrities that would post a tweet to the celebrity's timeline every time the celebrity opened the fridge and took a drink of water."

When to Tweet analyzes your Twitter followers, and suggests the absolute best time for tweeting. It takes a while to process, but your Twitter audience wasn't built in a day, so be patient

Ben & Jerry's is letting participants donate their spare characters in the tweets to promote World Fair Trade Day. Execution is called "Fair Tweets."

Weather tweets, social weather updates. Crowdsourced weather.

tweet to win an audi r8 for a day

Set it up so that appliances tweet alerts

Dorsey also spelled out that Twitter's primary objective is to become something so simple that the whole world can use it to consume information and find breaking news. Consumption and news discovery, not the act of tweeting, he said, is becoming an increasingly popular way for people, especially non-Twitter members, to discover information.

olympics asking people to refrain from SMS and tweets due to overloaded network affecting tv coverage

For all you lovers of everything 3D printing...

I'm in total j-trend mode today. This is an example of a social commerce execution in Japan. Essentially "Tweets Begging" involves people asking for deals on certain kinds of products and then a store rep will discount a product in that category, or the exact product requested.