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In a move to increase sales in South Korea, donut and coffee retailer Dunkin' Donuts is installing an ingenious technology into the buses in Seoul that will release coffee aroma into the air each time the Dunkin' Donuts radio jingle is being played. The technology uses a spray that they call "Flavor Radio" and it looks similar to other conventional sprayers used in homes. And the strategy seemed to work. The company said that since the campaign launched several months ago, they saw a 16 percent increase in visitors at Dunkin' Donuts shops near bus stops.

It seems in the extremely competitive coffee marketplace of Seoul, Korea, Dunkin' Donuts wasn't the first place people thought of for their cup of joe. In a bid to correct what is surely an oversight, the Double D created "Flavor Radio" and placed it on city buses. The device looked just like a normal air freshener, but inside lurked the alluring aroma of coffee. At key points during the ride, the air freshener would spill out the fragrance, coupled with a jingle for Dunkin' Donuts. Perhaps not coincidentally, often times commuters would find themselves at a stop that had a Dunkin' Donuts nearby. Oh, you clever mad men! While Dunkin' Donuts claims there are no plans to roll this out here in the States, I'll bet we see someone else using a version of "Flavor Radio" in the future. After all, the company claims visitors to its stores near bus stops rose 16% during the campaign, and overall coffee sales jumped by 29%. It seems the future of advertising includes anything interactive that will get our attention. Not even buses are safe.

Timeline of people enjoying McDonalds coffee, trying to become a place to hangout with friends

text your coffee order to the machine and it will brew it for you and mark it with edible ink to mark your specific cup

Jonathan Stark has started an interesting project. He's provided the pic above that you can download to your phone and buy coffee with, the next time you're at Starbucks.  It's not a scam. It's a real card -- Jonathan's -- and he believes that there are as many people in the world willing to reload the card as there are willing to use it. 

"Coffee Business Strategies blog did a little sleuthing, and believes otherwise. The site claims that Stark works as vp of application architecture for Mobiquity Inc., whose clients possibly include Starbucks. At least, according to screen grabs collected by Coffee Business Strategies, Starbucks was featured in the "Clients" section of the Mobiquity website-but that page was scrubbed clean and now pulls an error."

searches for gas, coffee, food on your commute

Starbucks passed out branded sleeves that can be used to cover any coffee cup

Uhhhhhh. /facepalm

A deeply weird spot Lynch did for his coffee brand

Subscribe to coffee services. Some even send music.

Thinking 3D printed (coffee filament) Starbucks keychain with RFiD chip for inno day

"Koozoo is a platform that crowd-sources live video from public places to create a continuously broadcasting network. Members of the community can post and watch user-generated video feeds from places ranging from cafes to world landmarks. Whether you want to assess the wait time for coffee or see a real-time view of the beach, Koozoo's goal is to make "live views of the world's public spaces easily accessible to one and all." "Koozoo will usher in a new era that reads like science fiction today," said Trevor Darrell, professor at UC Berkeley in a statement. "For example, within a few years I expect Koozoo to let you take a virtual walk down the street in Tokyo or Paris in 3D, live, as you sit comfortably at home in California.""

Mess with customers at this internet cafe by controlling tables, chairs, music, and lighting. HAHA

disloyalty card to build local cafes and grow together.