MediaPost Publications Nielsen: TV Usage Of 'TV' Continues To Erode, Mobile Is Fastest-... - 0 views
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"Almost as many Americans (236.5 million) watched TV on their phones during the second quarter of 2012, as watched it on a conventional TV set (283.3 million), albeit for much shorter durations. While the average American spends nearly 145 hours per month watching TV on a traditional TV, Nielsen didn't even report the average time they spend watching on their phones. But mobile subscribers watching video on their phones -- a smaller sub-segment of about 37 million Americans -- spend an average of five hours and 20 minutes watching TV on their phones each month, an increase of 31 minutes over the second quarter of 2011."
MediaPost Publications Think Like a Newsroom: 4 Tips For Creating Content That Counts 1... - 0 views
Facebook Messenger's audio and video calling reaches 300M users | TechCrunch - 0 views
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"Facebook is making strides towards becoming a multi-media communication juggernaut, its head of Messenger David Marcus announced today at TechCrunch Disrupt SF. Out of Messenger's one-billion users, 300 million people use its audio and video calling features each month. That's around the size of Skype's entire user base. Facebook is uniquely well-suited to disrupting traditional home and mobile phone voice calling and their successor, video calling. It has the most complete social graph of family, friends, and acquaintances - going beyond what's in most people's phone contacts. It has a one-billion user chat app where people are already spending tons of time. And it has the technology infrastructure to support high-bandwidth transmissions."
Amazon's Prime Now service starts delivering test drives from Hyundai | TechCrunch - 1 views
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Amazon's same-day delivery service Prime Now, which is today available in more than a couple of dozen U.S. metros, is experimenting with another type of service that goes beyond traditional purchases: it's offering consumers the ability to test drive cars. Specifically, Amazon has partnered with Hyundai to offer test drives of the 2017 Elantra through a new program called "Prime Now. Drive Now."
7 reasons why traditional retailers are struggling | Retail Customer Experience - 0 views
Beauty Marketing Gone Social; However, not at the Expense of Traditional Advertising,..... - 0 views
A Shooting, and Instant Polarization - NYTimes.com - 0 views
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But if we have learned anything in the last few years, it is that traditional media are now only in charge of part of the story. There is a paucity of facts and an excess of processing power because everyone with a keyboard is theoretically a creator and distributor of content. Most of those efforts begin from behind a firmly established battle line, then row backward to find the facts that they need. Was that a dark spot on the back of George Zimmerman's head in the grainy police video, or evidence of a beat-down? We retweet and "like" what we agree with and dismiss the rest. As if the overheated cable news debate weren't enough, social media are fueling the story with misinformation, along with incendiary calls to action. There is a Twitter account called "@killzimmerman" that suggested George Zimmerman needed to be "shot dead in the street." On Twitter, the movie director Spike Lee passed on what he thought was Mr. Zimmerman's address, but it was wrong and an elderly couple was forced to flee from their home. And what if Mr. Lee had gotten it right? (Mr. Lee has since apologized and reached a settlement with the couple.)
As E! Channel Rebrands Itself, It Introduces a More Ad-Friendly Web Site - NYTimes.com - 0 views
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The Web site, at eonline.com, has had a fairly traditional layout, following the blog model. In terms of ads, display units have appeared across the top, down the right side and in between stories. Executives at E! described the new model for eonline.com as a "liquid" publishing and advertising platform that is intended to change dynamically, reflecting the purpose of the Web site as a go-to source for pop culture news and information. In keeping with that new format, the Web site can be expanded to five columns from three, depending on the device on which it is viewed.
Changing Mobile Commerce, One Tip at a Time - SocialTimes - 0 views
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help consumers find interesting products online while also playing a game. This “social discovery” app mixes gamification with unique products for consumers to easily find.
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Unlike an Amazon or traditional online commerce site, Tip or Skip focuses on the imagery of what is beautiful and being liked online and allows users to follow what's trending and send them to the original place where it can be bought, "The difference between liking something and 'tipping' something is that tipping will actually let you track, organize and really thinking about if you want to share that product.