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Heineken unveiled a prototype of Heineken Ignite, a smart bottle that illuminates when drinkers clink their bottles together or take a sip. A reusable module, which snaps on the base of the bottles, contains eight bright LEDs, an 8-bit microprocessor, a motion detector, and a wireless network transceiver that synchs the light with music. This isn't the first time LED technology has been mixed with alcohol, but Heineken Ignite promises to enhance the overall nightlife experience…when it's available. Alas, the high-tech bottle is still being tested, and Heineken has yet to say when it will be released.

heineken limited ed bottle design contest on FB -- Heineken will produce 1 million bottles of the winning design for sale the world over

bottle opener that lets friends know youre drinking and shares your location

The bottle is equipped with solar panels, tracking technology and cameras that upload a picture of the surroudings every eight hours. Fans can track its progress on Facebook (it is currently off the coast of Africa) and guess where it will end up.

It's Kia's attempt to create the world's smallest stop motion film, challenging the work from Nokia's N8 stop motion short. This time though, the stop motion film has been hand drawn on over 900 fake nails with 1,200 odd bottles of polish used to create the story.

"Coke's involvement in Spotify is notable, as the soda marketer has tested the platform's various ad units repeatedly, while also helping to launch the digital firm's presence in Germany and Australia. Spotify has appeared on 100 million Coke bottles in Australia during the last five months, while receiving a similar on-package treatment recently in Germany. The music upstart is now in 17 countries and goes head-to-head in the U.S. with the formidable Pandora. For its past, Coke seems to be in a music-based turf war of larger scale, battling rival Pepsi for high school and college-aged consumers. Both brands have sponsored various concert series, with Pepsi spending significant resources in the last three years at South by Southwest."

Heineken-owned cider brand Strongbow Gold developed a prototype for StartCap, the world's first digital bottle cap. A tag embedded in the protected cap sets off RFID scanners placed in bars or at events, which then trigger celebratory surprises such as music, water fountains, confetti cannons or, curiously, automatic Foursquare check-ins. The RFID tags connect to an antenna to read a radio signal that communicates with a computer to produce the unexpected wonders. Thus far, StartCap has only been used at launch events in Europe, but an online teaser video is already building buzz.

Blippar campaign -- scan any bottle of jameson and play a game on your phone

In Hong Kong, Coke commercials interact with a mobile app and users collect digital bottle caps to win prizes.

Located in a high end retail complex in LA. Digital photobooth to put your face on Katy Perry christmas ornament shaped like her new perfume bottle. Over 2000 ornamnet were added to the digital christmas tree and emailed to shoppers.

Instead of distilling multiple times and marketing it as high-end and odorless, this vodka is distilled once to still taste like local potatoes and the marketing is all about local agriculture. Even the bottle is potato shaped.