It takes the average reader just seven hours to read the final book in Suzanne Collins's "Hunger Games" trilogy on the Kobo e-reader—about 57 pages an hour. Nearly 18,000 Kindle readers have highlighted the same line from the second book in the series: "Because sometimes things happen to people and they're not equipped to deal with them." And on Barnes & Noble's Nook, the first thing that most readers do upon finishing the first "Hunger Games" book is to download the next one.
In the past, publishers and authors had no way of knowing what happens when a reader sits down with a book. Does the reader quit after three pages, or finish it in a single sitting? Do most readers skip over the introduction, or read it closely, underlining passages and scrawling notes in the margins? Now, e-books are providing a glimpse into the story behind the sales figures, revealing not only how many people buy particular books, but how intensely they read them.
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Facebook ad rates surge 58 percent, leaves Twitter in the dust | Internet & Media - CNE... - 0 views
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Last but certainly not least, Facebook's recently released News Feed targeting options are delivering significantly better CTR. Mobile ads received CTRs 14 times that of desktop ads, on average. The desktop category, which includes News Feed ads and the ads on the right-hand side, saw the lowest CTR at 0.083 percent. The mobile News Feed, by contract, saw an average CTR of 1.140 percent. How does this compare with Twitter? The smaller social network saw an average CTR of 0.266 percent. This would indicate Facebook's mobile ad CTR is four times that of Twitter's. That's impressive. Other highlights from the report include: Sponsored Stories continue to perform better than standard Facebook Ads: Analysis of 13.8 billion impressions in the first and second quarters of 2012 shows Sponsored Story ads receiving 53 percent higher CTR than standard ads. Cost per fan also saw major improvements with 39 percent savings.
Can Brands Tell A Story In Six Seconds Or Fewer? Ritz, Dove And Trident Think So | Tech... - 1 views
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Brands are already jumping on the Vine bandwagon
Zeebox Partners with Viacom in US - 0 views
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It was a long-time coming, but last week we reported that UK-based second-screen app Zeebox finally launched in the US, where it has teamed up with a slew of broadcasters - 30 in total, including Comcast Cable, NBCUniversal, HBO & Cinemax Now, however, it seems that media behemoth Viacom is also backing Zeebox.
2011: Second Wave of Children's Mobile Apps Is Coming - 0 views
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Children's apps to date have generally been simple and sometimes not of good quality. Now we are beginning to see the release of apps where work began around the same time, but developers took more time to make the app more sophisticated and based on interesting concepts.
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weekly 1.29
AT&T to Buy T-Mobile, Becomes No. 1 U.S. Wireless Carrier - 0 views
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AT&T said on Sunday it would buy T-Mobile USA from Deutsche Telekom for $39 billion, creating the largest wireless company in the United States from what were the nation's second and fourth providers.
Nokia N9 Claims It Has the World's Quickest Ads - 0 views
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"Nine seconds is still pretty short, and pretty jumbled. At the end they urge you to "Show yourself" at the website because clearly they haven't shown you squat. Each nine-second ad focuses on a different feature of the phone and a different person, though all six stories are interconnected."
Machinima's Xbox One App Moves the Second Screen to Your TV - 0 views
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"ox One launches Nov. 22. Have something to add to this story? Share it in the"
Your E-Book Is Reading You - WSJ.com - 0 views
2010 NBA Finals: Nielsen Co. says 28.2 million watched Game 7 of Boston Celtics-Los Ang... - 0 views
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The Nielsen Co. said Tuesday that 28.2 million people watched Kobe Bryant's Lakers win their second straight NBA championship. It was the most-watched NBA game since Jordan led the Chicago Bulls to their sixth championship over the Utah Jazz in 1998.Except for the Olympics, Nielsen said last Thursday's game was the most-watched show on network TV in the summertime since the finale of the first "Survivor" season in August 2000.It follows a trend of big ratings for big events on TV. This year's Super Bowl reigns as the most-watched event in U.S. television history, with an audience of 106 million.
Micro-documentaries to tell Japan's rebuilding story on digital networks | Sixteen:Nine - 0 views
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15-second documentaries about the disaster in japan, will be a year-long project. makes sense to do these in short snippets due to the power problems over there :(
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