Group items tagged

New Lady Gaga video uses fan footage

"Of the 30 brands that have signed on thus far, only five will be running campaigns in the U.S. Twentieth Century Fox, one of two global launch advertisers, will promote its upcoming film Life of Pi with ads in the Xbox Video app, Xbox companion mobile and tablet app SmartGlass app and the Casual Games app, which spans Xbox and Microsoft's desktop and mobile operating systems. And next month the other global launch advertiser, Nissan, will run ads in the Bing and Xbox Music apps. Though it seems the in-app ads are initially only slated to run within Microsoft's own apps, the company said several publishers-such as The Associated Press, Bonnier Corporation, Photobucket, Slacker Radio and The Tribune Company-have agreed to run the units. In announcing the roster of initial advertisers, Microsoft also put out some stats regarding consumer perception of the ad units. The most encouraging stat found that the ads scored a 92 percent in ad recall, but the other numbers suggest brands may prefer consumers forget their ads. Only 39 percent of respondents said they're happy to see advertising within Windows 8, and only 33 percent agreed that advertising on Windows 8 improved their opinion of a brand."

Really cool!

"Viewers will not only be able to click on clothes and accessories to browse color options in real-time, they'll also be able to change the music, download the show soundtrack from iTunes, snap screenshots to share instantly on Facebook (a feature that was developed with in-house Facebook engineers), cut and share video clips, and order looks and makeup appearing on the catwalk."

I love everything about this.

Uhhhh the subject covers it.

When activated, the codes - available on a large fountain drink or a Big Box Remixed order - unlock exclusive footage related to Taco Bell's sponsorship of MTV's Video Music Awards.

Vimeo interactive video from Old Spice. 

Their new crazy/weird viral video was featured on Ellen's TV show.

daily 9.22

daily

Came across this randomly on Grooveshark. Free 1 year subscription to Grooveshark to each person who submits a video entry. So that's a minimum cost per acquisition of $6, plus whatever media buy they had to make within grooveshark (if at all).