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Ivy Chang

Infographic: The Psychology of Social Commerce | Digital Buzz Blog - 0 views

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    Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products Authority: 77% of online shoppers use reviews to make purchase decisions Scarcity: 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less availableLike: 50% of shoppers have made a purchase based on the recommendation of the people they follow(and like) on social networks. We follow those we like and do the things they do Consistency: Purchases made from the brands we trust reinforce our future shopping patterns Reciprocity: We have an innate desire to repay favors in order to maintain social fairness, whether those favors are invited or not
Simeon Spearman

Speed Summary: The Future of Digital Marketing - Econsultancy Conference | Social Comme... - 0 views

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    Presentation on Future of Digital Marketing.  According to presentation, future of digital marketing is: social commerce, m-commerce, mobile, open APIs, Tech/Data mashups, community, the Cluetrain Manifesto, distributed & decentralized, and game-based
Simeon Spearman

How Huffington Post is promoting 'Political Animals' on social - 0 views

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    We were aware of POLITICAL ANIMALS via the pre-premiere buzz, including mention of it in Maureen Dowd's "State of Cool" piece, and discussed with USA the idea to create a list of America's biggest "political animals" of all time.  With Huffington Post's highly engaged community for opinion and conversation, and USA's tremendous reach, we felt this partnership would provide a great opportunity to start a dialogue about power and leadership. As we prepare to decide on the next chapter in America's future, there's a lot to be learned from those who defined our political past, so we felt that it was a unique platform from which to reflect on what it means to be a "political animal" at a time when leadership is on the minds of all Americans.
Simeon Spearman

Influential Marketing Blog: Manifesto For The Content Curator: The Next Big Social Medi... - 0 views

  • The real question is whether solutions like these will be enough. By some estimates in just a few years we will reach a point where all the information on the Internet will double every 72 hours. Double. I'm running out of metaphors to describe the magnitude of this content creation. The predictable result of this is that brands are beginning to focus on content creation when they start to look at social media. What are we going to create, or what are we going to get our customers/patients/fans/audience/victims to create? Is that really the best question we could be asking?What if you were to ask about the person that makes sense of it all? The one who sifts through all the content and picks out the best and most worthy. This person is missing from most corporate communications teams. It's not a commonly defined role on any ebusiness teams. In fact, there are few jobs like this at all. The closest comparative role may be contained within the rising Library 2.0 movement (one I wrote about some time ago), but this is not frequently linked to business communication or marketing. If this role did exist, what would it be called?
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    The more I read about the idea of content curators, the more I think it may currently be called "trendspotter." 
Simeon Spearman

Performance Advertising's Future on Social Platforms: Bright, but with Room for Improve... - 0 views

  • Performance advertising, and the offer walls that are familiar pitstops for many social game users, have been central to the discussion on monetization of social platforms since last fall. When criticism of low-quality and less-than-transparent offers came to light in that season’s offers controversy, developers, payments providers and observers wondered if the offers concept could regain not only its public image but also its monetization potential under new policy restrictions.
Simeon Spearman

What's Next for the Online Experience? | UX Magazine - 0 views

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    UX Mag identifies three major "types of trends" impacting the future of online experiences. 1) Capabilities: Changing Technology Platforms - tablets, ambient devices and smart alarm clocks + anytime, anywhere expectation for rich online experiences. 2) Consumers: Evolving Online Behavior - broad consumer interest in new technologies and a desire to experience them and rapid rates of tech adoption. 3) Competition: Millions of New Entrants - flood information providers. The article also features the CARS attributes of online experience by Forrester. Customized. Aggregated. Relevant. Social. CARS. See? They then go on to discuss the Nationwide Insurance iPhone app and the Avis car rental site/iPhone app.
Simeon Spearman

Predicting the Future With Social Media - 0 views

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    Academic work out of HP Labs showing social media as an accurate predictor of Hollywood box office success or failure.
Simeon Spearman

The condom of the future? Planned Parenthood offers high-tech rubber with QR code - Gee... - 1 views

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    QR driven social campaign to raise awareness of condom use
Simeon Spearman

Big Idea 2013: Unbundling Media | LinkedIn - 0 views

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    "Microcontent sharing takes this to the next level: What if you could break down an article into its constituent parts and share them independently? Perhaps one day aggregators could reassemble not just articles into a personalized newspaper, but also individual quotes, images and videos? I'm so excited about microcontent sharing that we've implemented it into the new Mashable.com. If you visit an article on the site and hover over an image or quote, we provide options to share that piece of content to your social networks. We hope to take this idea even further in future iterations, but it's a start."
Simeon Spearman

Are Teens Beginning to Prefer Twitter to Facebook? - 0 views

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    Weak signals of change within social among millennials/teens - I see Tumblr becoming more important to this in the future
Abeeda Mahboob

Social Beauty Startup Preen.me Raises $800K From Genesis & Horizons Ventures | TechCrunch - 0 views

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    Currently, the Preen.me website appears to mainly be a place for makeup and beauty ideas, but that will change in time. In the future, the goal is to allow users to find out what the top products are in any category based on the recommendations of those with similar profiles. For example, you'll be able to tell Preen.me that you're between 25 and 35 years old, have combination skin and live in a humid climate, and it will return a list of the top moisturizers women like you recommend. Essentially, it's a big data play built on top of crowdsourced user recommendations.
Ivy Chang

Store Drives Sales With Relevant Recommendations [FUTURE OF RETAIL] - PSFK - 1 views

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    PSFK report on future of retail
Simeon Spearman

Monetizing Facebook Games: 'You're A Frickin' Media Company' - IndustryGamers - 0 views

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    Lisa Marino notes that advertising has become a good source of revenue for them. "In the case of Zoo World, that franchise generates 40% of its net revenue after Facebook Credits from ad units. It's very, very highly tuned to ads because we found that our ARPPU overall was much higher than trying to continue to tune for digital goods monetization in games that are very 40-year-old mom-centric." Marino was bullish on the future of advertising for RockYou. "We've always been huge pioneers on the advertising side, and we're beginning to expand that to third-party games that we don't own and operate," she noted.
Simeon Spearman

The Future of F-Commerce is Here: And It's Called ASOS [Screenshots] | Social Commerce ... - 1 views

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    Top of the line Facebook storefront for European fashion e-tailer asos
Simeon Spearman

The Kaiser Chiefs and the Future of f-commerce | Social Commerce Today - 0 views

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    Kaiser Chiefs are letting Facebook users put together 10 tracks from the 20 on the album, add their own cover art, and then pay and download the album. The personalized album can then be bought by other customers, and the original creator of the custom album gets a 13% commission.
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