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Greg Steen

Evil Fast-Food Chain Unveils Darth Vader Burger - 0 views

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    French fast-food chain Quick brings that fantasy to life, celebrating the 3-D release of The Phantom Menace with menu items inspired by characters from George Lucas's iconic film franchise. The Darth Vader and Darth Maul burgers boast blackened or ruddy buns.
Emily Knab

Fast food restaurants market too heavily to kids, a report finds - Los Angeles Times - 0 views

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    daily 11.10
Abeeda Mahboob

Mobile Payments Still Tiny, Set to Explode in Next 4 Years | Digital - Advertising Age - 0 views

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    eMarketer:  The research firm estimates that the total transaction value for mobile payments in the U.S. will be $640 million this year, but that will grow to more than $62 billion in 2016 as a bigger segment of the population uses their phones to buy medium-ticket items, including fast-food restaurants. The average user of mobile payments will spend $62 a year with their phones in 2012, but that grows to $1,294 in 2016, according to eMarketer's estimate.
Emily Knab

In Paris, child-friendly café keeps kids entertained - Springwise - 0 views

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    "Most restaurants that claim to be "kid-friendly" walk a fine line between being *too* kid-friendly-and turning off parents in the process-and being not quite kid-friendly enough, simply tacking a few fast-food dishes onto their menus as an afterthought. Aiming to better serve both parts of the family, French Les 400 Coups offers seasonal fare for both adults and children along with events and activities to keep kids happy."
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    daily 8.11
Simeon Spearman

McDonald's Pick N' Play Interactive Billboard Game [Video] - PSFK - 0 views

  • Pedestrians walking by were invited to use their smartphone as a controller in a digital paddle game similar to the classic Pong. By visiting the website, people could choose which reward they wanted and then use their finger to swipe up and down on their touchscreen phone to move the paddle. If they lasted more than 30 seconds, they got a coupon for the reward they chose and could collect their free fast food treat from a McDonald’s restaurant.
Ivy Chang

What Happens When You Break Up With Facebook: Nothing | Fast Company | Business + Innov... - 0 views

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    Eat24 deleted their Facebook page, and they call it the "best marketing move" they made all year. 75% increase in app downloads Email open rates jumped from 20% to 40%
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