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order drinks at a club by adding bartenders PIN to BBM and scanning a QR code to activiate the service.  one that's done you can palce drink orders or call the waiter using the device and just provide a tablet number

"Domino's and Blippar have created a mobile ordering app in Britain for hungry (and desperate) people with smartphones. The app interacts with billboards advertising the pizza chain's 555 deal. You point your phone at outdoor posters and billboards, and the app creates an augmented reality experience, allowing you to order a pizza, visit the Facebook page, and more."

order online, name your creation and broadcast in on facebook and twitter, earn $0.25 for each other person who orders it, theres a leaderboard showing most popular items really neat idea, they are planning to make an app so you can order from anywhere daily 8.16

"In the UK, Domino's has launched what it's calling Pizza Box Office, an initiative giving online pizza orderers their choice of complementary movie streamed to PC, Mac or tablet (release). The initiative is designed to incentivise ecommerce orders and illustrates how digital movies, like music tracks before them, can now be used as the auxiliary content of wider marketing campaigns."

mobile e-comm orders grew 50% YOY

Eight cars will be employed in a test at a McDonald's store in Ibaraki Prefecture on March 5-16. When vehicles enter a region covered by an ITS -- which offers real-time traffic data and other information -- a McDonald's menu will be transmitted to car navigation systems, allowing users to order items via the touch screen. Users can pay with their credit cards through ITS-compatible devices in their cars.

Ipad app where you build a pizza starting from kneading the dough. It can be a race against friends or you can post scores to FB or twitter. You can also order the virtual pizza to be delivered

"Tabbedout, a mobile payment system for restaurants and bars, is now upgrading its system with customer relationship management tools that helps merchants understand who's walking in the door and helps them treat customers better. Now, when a customer opens a tab through the Tabbedout mobile app, restaurant owners can see if he is a new customer or a regular, how much he normally spends and what he prefers to order. Merchants can also receive direct feedback from customers through the Tabbedout app. That allows them to respond directly to a customer or offer a special coupon to thank him or soothe him after a bad visit. And with the new CRM tools, Tabbedout merchants can also segment and target their users. Merchants can send an offer as a reward for a loyal customer or entice a new customer to come back and get back data on how many offers are actually redeemed."

"The survey polled 80 ad shops earlier this month with 47% of respondents saying their clients are waiting until after the elections to advertise in order to avoid competing with political buys. Strata surmised that the finding suggests that advertisers are concerned about future costs. That finding is also a significant shift from a similar survey done in the second quarter, when a majority of agencies polled said they were willing to compete with political advertisers, and only 18% said they would wait to advertise until after the elections."

In certain locations, such as public squares, smartphone owners will be able to use an augmented reality app to project a virtual store - branded as Unlimited Yihaodian - over the top of their surroundings. Using the phone's accelerometer, customers will be able to move around digital rooms, displaying products available on Yihaodian's site, reports suggest. Account holders can then order items for delivery as they would if they were using the browser version.

Oooooh Google.

In order to compete with Twitter's popular Vine app, Viddy is endeavoring to become more social by facilitating links to YouTube videos and introducing an Explore tab where users can see popular videos shared by others. User can already share videos to Facebook or Twitter.

The recent release of UK fashion designer Burberry's Autumn/Winter 2013-14 collection has included similar technology with the Runway Made to Order service, which enables consumers to purchase tailored goods straight from the catwalk, personalized with tags that unlock digital content.