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Ivy Chang

MediaPost Publications 70% Of Mobile QSR Campaigns Use Location Targeting 05/30/2013 - 0 views

www.mediapost.com/...ns-use-location-targeting.html

lbs food mobile

shared by Ivy Chang on 30 May 13 - No Cached
  • Ivy Chang on 30 May 13
     
    ased on a review of 100 campaigns run between January 2012 and March 2013, location-based mobile ad network Verve Mobile found those that included location targeting had twice the response rate of ones without location data, with an average click-through rate of 1.21% to .61%.
Ivy Chang

McDonald's Happy Meals Now Offer eBooks Instead Of Toys - PSFK - 1 views

www.psfk.com/...cdonalds-ebook-happy-meal.html

QSR kids e-book

shared by Ivy Chang on 02 May 14 - No Cached
  • Ivy Chang on 02 May 14
     
    UK McDonalds are offering free downloads of ebooks and the promotion is tied to Britain's National Literacy Trust.
Ivy Chang

This Eerie Japanese 'Future Restaurant' Has No Employees - 2 views

www.huffingtonpost.com/...ture-restaurant_n_5034839.html

QSR digital

shared by Ivy Chang on 31 Mar 14 - No Cached
  • Ivy Chang on 31 Mar 14
     
    "According to the Recruit Tech website, the technologies on display in the video are all ones that already exist, albeit in early forms: Apple's new, Minority Report-esque indoor tracking device, iBeacon; the XBox application SmartGlass; Kinect; and the many applications developing within the growing field of augmented reality."
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