Group items tagged

"The brand identified company-created and fan-created accounts. The results of that first audit: 232 Facebook pages, along with roughly 100 YouTube channels and 30 Twitter accounts. A case was made for why individual markets would gain fans and views if they eliminated local accounts in favor of global Reebok accounts. Some markets were hesitant. To get them onboard, Mr. Bahl allowed test posts on the global Facebook page and illustrated how related-video recommendations can juice views on YouTube. Markets such as Hong Kong quickly realized their customers were already gravitating toward global accounts. Some local accounts, like India's Facebook page, with nearly 1.8 million fans, remain in place. Reebok whittled its overall social presence by roughly half in that first audit as it rolled up the majority of company-created accounts to focus on three Facebook pages, two Twitter accounts and one YouTube channel. It left fan-created content untouched. The brand also established a broader communications strategy, defining who could use trademarks to create accounts and for what purpose. A second audit is now taking place, with the goal of further streamlining Reebok's social-media presence by the end of the year -- just in time for 2013 product launches."

The end of the mass market brand.

"Boutique Agencies Are Helping Make High-End Brands More Approachable by Shifting Strategy From Glossy Magazines to Digital, Social Media" Also discusses how fashion brands tend to be a reflection of one person's vision and that person wants a similarly singular partner on the agency side.

connect brands with the most influential users on Instagram - with the end goal of creating opportunities for influential users to increase a brand's presence on the platform, those users will then be compensated for their efforts

Participants were shown the main web search results pane of both Bing and Google for 10 search queries of their choice. Bing and Google search results were shown side-by-side on one page for easy comparison - with all branding removed from both search engines. at the end of 5 searches it will tell you which search engine you prefer

"In the case of Electiongrams, NBC is relying on a start-up called Chute that provides back-end tools for large-scale photo management to brands and large media companies. Chute helps its clients pull in photos that people share through email or sites like Facebook, but also offers human and automated moderating tools."

The high-end mustard brand launched a new online marketing campaign for its Facebook page on Wednesday, in which Grey Poupon will screen fans who attempt to like the page to see if they have good enough taste to become one of the company's Facebook fans.

Weekly - How brands have jumped in to help with Japan

Video of a guy trying to get chips unstuck from a vending machine ends in not 1, not 2, but 3 bags stuck in the machine. All 3 bags are Frito Lay brand. Is it a viral attempt? I find this interesting because it's either A) a good case study for natural-feeling viral or B) a good example for how a viral attempt COULD feel natural, if it were in fact intentional.

Funny counter to the unboxing video trend. Also provides examples of cool executions from brands like Samsung that used the unboxing video to great effect.