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Simeon Spearman

MediaPost Publications Social, Net Heavily Influence Moms' Food Choices 12/10/2012 - 0 views

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    "A new report confirms the significant and growing influence of the Internet and social media in the shopping decisions of U.S. moms. In preparing to go shopping, mothers are 43% more likely to go online to gather coupons and 38% more likely to look at store Web sites than food shoppers as a whole, according to Packaged Facts' "Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends" report.  Further, moms are nearly twice as likely as food shoppers overall to have used social media to plan their most recent grocery shopping trip (20% versus 11%). And in addition to consulting blogs prior to shopping, they are increasingly using mobile apps to ensure that they're getting the best deals while shopping. "
Simeon Spearman

Election Embeds: Facebook, Google Got Cozy With Campaigns | Digital - Advertising Age - 0 views

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    "Big brands and agencies are used to lots of attention from Facebook and Google, so it's no surprise the presidential campaigns, with their vast ad budgets, got some, too. But as the election fades, Ad Age has learned more about just how closely the two largest sellers of digital advertising worked with the campaigns, even sending employees to work onsite at campaign offices and their respective digital consultancies. "Google staffers were hand-selected by Google to sit in our office and help us," confirmed Zac Moffatt, digital director for Mitt Romney's campaign. Multiple people who worked closely with the Barack Obama campaign did not respond to requests for interviews."
dustinrthompson

Crowd Supply: A soup to nuts Kickstarter challenger offering consulting, fulfillment, a... - 3 views

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    Maybe now funded projects will actually be manufactured and fulfill orders.
Greg Steen

The Year Of The Dumb And Dumber, Sub-$100 Smartphone - 500 Million Of Them - 0 views

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    consultants at Deloitte have put a figure on just how many of these devices will be in the market by the end of this year: more than half a billion. But many of these smartphones, they say, will be a far cry from what we think of as high-end devices today.
Paulette Chafe

Tricia Wang, Digital Ethnographer, Maps Culture From The Edges In - 0 views

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    Tricia Wang may hold the record for most Instagram photos taken on Chinese trains. A sociologist, ethnographer, and corporate consultant who studies global technology use among migrants, low-income people, youth, and others on society's fringes, Wang has worked for the past several years in China.
Simeon Spearman

Brands Launch Into Summer With Value-Oriented Campaigns - ClickZ - 0 views

  • A recent study from Brand Keys, a research consultancy focused on customer loyalty and engagement, found that while some consumers (20 percent) intend to spend less in 2010 and are questioning the "ethics around consumption," overall shoppers are simply being smarter about what - and how - they buy. Coupon redemption, the study says, is up 25 percent, and price really does matter.
  • Frito-Lay North America is taking the season head-on with BeSnackReady.com, which currently highlights its many consumer-packaged goods snack products in the context of summer. Launched earlier this year in collaboration with Walmart and being promoted with banners on sites like Shutterfly.com, the microsite was built to give moms value and a convenient place where they can plan activities with family and friends. As such, it features recipes with a focus on grilling and entertaining, lifestyle tips, polls, product coupons, and links to outdoor products on Walmart.com.
Simeon Spearman

CScout Trend Consulting » W Magazine's Shoppable-by-Mobile Issue - 0 views

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    maybelline? old execution but kinda interesting.
Emily Knab

CScout Trend Consulting » Sensory System Creates Feeling Of Touching 3D Image - 0 views

  • “i3Space” attaches a device to your fingertip so that you can “hold” the object being displayed in a 3D screen. The system senses the movement of your fingers and creates a feeling of resistance and tactility in real time as you make contact with the image.
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