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In terms of Lexus' marketing purposes, it is the first automotive advertiser to employ brand-specific color schemes in Draw Something. Players will also be awarded in-game coins if they virtually draw Lexus-oriented items. And many of the drawings created on the mobile app will be uploaded onto the Draw Something Facebook page, where users will have a chance at being featured as the "Lexus Stunning Doodle of the Day." The "Stunning Doodle" theme appears in the mobile ads that will be served up to Draw Something users on iPhones, iPads and Android devices during the next several days.

a new type of display ad that lets you "like' it, upon doing so it will serve more ads like that to you.  A good one to write up for Cartoon Simeon

What I like is the ad creative putting an enlarged 2D code front and center to underscore the option for people to use their cell phone camera to snap a picture of the code to get more information. (Or register at Jet2Beach.com.) The actual 2D code is contained in a corner of the supersized one, which also serves as the framework for a collage of images of family members cavorting on the beach. 2D codes tend to look like tiny modern art works, so why not blow them up to fill the canvas of an outdoor ad?

Narrative touts itself as a company that provides marketing solutions for publishers, agencies and brands. Its purpose is to create digital campaigns that are rooted in social media, branded entertainment and celebrity-driven content, using techniques such as crowd-sourcing, gamification and rewards. Campaigns are distributed through pop-culture, entertainment, music and lifestyle websites, bolstered by behavioral-data analytics and a custom ad-serving platform, among other technologies.

Why don't we put ads on these devices? You could prob serve up a whole heap of home improvement, home supplies, etc., from such a device because they could be top of mind during interaction with a home automation unit.

american eagle

National to local targeting>?

Twitter's potential self-serve ad platform