Grouptabs could be a potential partner. These hybrid concepts explained in the article -- checkins, group buying, and digital signage -- are a good way of demonstrating how multiple trends can interact together to create new offerings or provide new value to clients and participants.
this could potentially be something worthwhile for research, is it worth setting up a call? i wonder if you would be able to use this tech for other purposes than research... what do you guys think.
The company is an ad-matching service that's based on the idea that people will sit through Web video ads to get a reward like a coupon or discount from the brand.
Founded in 2009, AdGenesis is announcing today that it has linked up with newspaper insert Parade, which it hopes will be the first of many publishers to white-label the service. The way it works: The consumer signs up for the service on Parade.com, where it's called Parade Video Rewards. When she meets the criteria of a participating advertiser based on buying habits she's shared, she gets an e-mail containing a link to the video ad (typically a 15- or 30-second ad) on the host's site. Once she verifies that she's watched the ad, she gets a reward, at which point the advertiser is also charged. The partner site gets traffic and a cut of the ad revenue.
Sports-themed virtual world for kids. Partnering with EB Brands to create real world sports gear with the FunGoPlay brand. Physical products linked to virtual word to track physical activity, etc.