"Unite the invite" is an application on Facebook that invites Generation Y consumers to interact with fellow travelers around the world. Users can register for the app at http://apps.facebook.com/unitetheinvite.
Güd is aiming for women in the 18-to-24 age range, who are less "crunchy" and "just want to smell good," Garrett Putman, global
Could be a good daily - that there is a new market of women who want the "natural" but are still a but superficial in regards to smell and packaging