Skip to main content

Home/ MK 473 Fall 2013/ Contents contributed and discussions participated by Kate King

Contents contributed and discussions participated by Kate King

Simple Middle Filter: All | Bookmarks | Topics
Kate King

Big brands target Hispanic consumers - 2 views

www.usatoday.com/...2845009

mk473 STP target marketing hispanic

shared by Kate King on 01 Oct 13 - No Cached
  • McDonald's and Walmart, are flexing their marketing muscles to reach the $1.2 trillion Hispanic consumer market. The population will account for about 11 percent of all purchasing power by 2017,
  • Walmart set out to double its multicultural marketing
Kate King

The loyalty lie | RetailCustomerExperience.com - 6 views

www.retailcustomerexperience.com/...The-loyalty-lie

mk473 customer experience loyalty CRM

shared by Kate King on 25 Sep 13 - No Cached
  • most loyalty programs don't work
  • So, why don't most loyalty schemes work? Research points to several reasons. Loyalty programs are transactional. Loyalty isn't.
  • The best brand/consumer relationships are those that become transformative in the sense that the customer feels somehow better for having done business with the brand. The brand and shopping experience are the loyalty program.
Kate King

Millennials Are On the Rise - Barrons.com - 5 views

online.barrons.com/...3889404578440972842742076.html

mk473 consumer behavior millennials

shared by Kate King on 19 Sep 13 - No Cached
  • make up the largest population cohort the U.S. has ever seen. Eighty-six million strong, it is 7% larger than the baby-boom generation
  • could keep growing to 88.5 million people by 2020, owing to immigration, says
  • 27% of the U.S. population
Kate King

New Wisdom on How Men Shop for Clothes - WSJ.com - 2 views

online.wsj.com/...4110404578625933374837170.html

mk473 consumer behavior gender shopping behavior

shared by Kate King on 19 Sep 13 - No Cached
  • Women have long dominated consumer fashion both online and off, but men's interest is on the rise, and they are expected to offer big growth in coming years, particularly as the millennial generation settles into adulthood.
  • but men increased most types of shopping between 2004 and 2012.
  • "Men are becoming more like women in [the fashion] context,"
  • ...3 more annotations...
  • "for a man to walk into a retail environment and walk out with nothing—that would be viewed as a failure,"
  • Other findings: Men find models' faces distracting.
  • men have a strong need to touch and feel clothing before buying it.
Kate King

PayPal points Beacon toward the future of in-store payments | RetailCustomerExperience.com - 2 views

www.retailcustomerexperience.com/...he-future-of-in-store-payments

mk473 environment 2 technology

shared by Kate King on 12 Sep 13 - No Cached
  • Kate King on 12 Sep 13
     
    Be sure you check out the two videos as well -
Kate King

JC Penney -- Are You Listening? - Forbes - 15 views

www.forbes.com/...jc-penney-are-you-listening

mk473 strategy JCP

shared by Kate King on 03 Sep 13 - No Cached
  • I had the opportunity to hear Jim Collins, author of the business best-seller Good to Great, speak at a conference two weeks ago.  He talked about the fact that truly great companies find, “the right 20% to change.”  Companies need to change, they just can’t change too much all at once, and they need to change the right things.
Kate King

STORES Magazine - August 2013 - 18 - 11 views

www.nxtbook.com/...index.php

mk473 strategy

shared by Kate King on 03 Sep 13 - No Cached
  • Kate King on 03 Sep 13
     
    The "HOT" 100 retailers (Special section p. s4 - s19)
Kate King

STORES Magazine - July 2013 - 18 - 7 views

www.nxtbook.com/...index.php

MK473 intro to retail strategy

shared by Kate King on 03 Sep 13 - No Cached
  • Kate King on 03 Sep 13
     
    Special section devoted to profiling the top 100 retailers in the U.S. (p. s4 - s15)
Kate King

History-of-US-Retailing.pdf - 9 views

www.smyyth.com/...History-of-US-Retailing.pdf

history of retail intro to retail mk473

shared by Kate King on 01 Sep 13 - No Cached
  • Kate King on 01 Sep 13
     
    Good overview of the evolution of retailing in the US
Kate King

The Store is Everywhere - BoF - The Business of Fashion - 12 views

www.businessoffashion.com/...obs-the-fancy-joe-einhorn.html

shared by Kate King on 27 Aug 13 - No Cached
  • fast-approaching future of "everywhere computing" and the implications for retailers.
  • the “post-PC era.
  • Facebook announced that, for the first time, it had more active mobile users (680 million) than desktop users.
  • ...1 more annotation...
  • global mobile traffic as a proportion of total Internet traffic recently surpassed 15 percent and is ramping at a rate of 1.5 times per year.
‹ Previous 21 - 40 of 40
Showing 20▼ items per page