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Le gourou Bruce Schneier s'inquiète du fait que la sécurité est assurée par des oligopoles (les "géants" de l'internet qui contrôlent maintenant aussi le hardware) qui ne sont soumis à aucune règle. Il parle ainsi d'un retour au système féodal. "Today's internet feudalism, however, is ad hoc and one-sided. We give companies our data and trust them with our security, but we receive very few assurances of protection in return, and those companies have very few restrictions on what they can do. This needs to change. There should be limitations on what cloud vendors can do with our data; rights, like the requirement that they delete our data when we want them to; and liabilities when vendors mishandle our data."

A la question, que sommes-nous prêts à payer pour préserver sa vie privée? nous pouvons enfin avoir un tout début de réponse. l'ENISA (European Network and Information Security Agency) a récemment mené une étude empirique sur le sujet : la majorité des gens ne sont pas prêts à payer davantage pour préserver un peu plus la vie privée. Mais à coût égal, les individus iront toujours vers le service qui propose les meilleures garanties en matière de vie privée.

Un gars qui pense qu'on devrait vendre nos données. Un de plus. J'ai laissé le commentaire suivant: What says that people can't have control on their data? We never actually tried. In the US, UK and France, there are right now nationwide programs which evaluate the possibility of a world where people have control on their data. The idea is not to mount a wall between companies and their customers, but rather to empower people with their data and allow big companies and start-up alike to create new services from people's data. The concept behind this line of thinking is called Vendor Relationship Management (VRM). Not only marketing data is quickly obsolete (as you said, it's constantly flowing), but the data is siloed (which is why Google spends lots of money buying databases) and a lot of guesswork is put into the design of new services. What if people had all their data (health, insurance, banking, telecomunications, ID…) in a personal data store and allowed companies to connect to it, on a one-app-at-a-time basis? Heaps of new ideas could emerge and new players would have the possibility to create apps tailored just for you without having to guess or spend money in shady databases. It raises several questions: what about security? Can people really manage their data? An organisation called La Fing is experimenting the idea in France to get some answers. The project is called MesInfos, And big companies are tagging along (Banking institutions, Telcoms, Insurance companies , and even Google). But what's clear right now, is that the situation - with big companies hoarding our personal data without giving much control back on it - is not a fatality. And there are certainly better answers than "Protect all your data" or "Put a price on it".

Plug in Firefox qui propose de retourner une entreprise de « fichage » en fichant les ficheurs eux-mêmes : il permet de visualiser en direct l'identité de tous les « mouchards » rencontrés au fil de la navigation.

Spotflux, un nouveau service permettant de renforcer la sécurité de la connexion à internet, permettant de "reprendre le contrôle des informations, quelle information on choisit de partager".

Un service proposant un entrepôt de données sécurisé, pour que les individus puissent récupérer le contrôle de leurs données (et ainsi gagner du temps, contrôler ses relations, conserver la confidentialité des données...), mais aussi à l'adresse des organisations.