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B2B or "B Not 2B" - Does B2B Social Marketing Work? - 1 views

www.fastcompany.com/...does-b2b-social-marketing-work Linkedin Professional social networks
shared by Vassili BASSAT on 11 Aug 11 - No Cached
  • I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
  • InterestIngly, a recent study by Performics found that almost 60% of active social networkers said that LInkedIn was their most important social network.  Sound great, but it turns out that this is mostly because people are lookIng for jobs , at least accordIng to  Perfomics’ CEO DaIna Middleton.
  • I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
  • Vassili BASSAT on 11 Aug 11
     
    ROI contre ROE, comment mesurer l'impact en CA d'une com' sur les réseaux sociaux professionnels ? => Une sorte de branding ou brand content interactif, une relation commercial avec la marque experte dans son domaine, sur le long terme.
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BranchOut Brings Facebook-Focused Professional Networking To Job Search Platform Career... - 0 views

www.media-business.biz/...-search-platform-careerbuilder Social networks career Facebook Branchout jobs
shared by Vassili BASSAT on 04 Oct 11 - No Cached
  • BranchOut is sort of like a Linkedin for Facebook because it allows you to network and find jobs through your friends on the social network
  • BranchOut’s Facebook app lets you search for companies and then shows you all your friends who either work there or know somebody who does. The application basically unlocks the massive amounts of career data about your social graph on the world’s largest social network
  • Recruiters, in turn, use BranchOut to promote jobs and source talent from a variety of employment sectors
  • ...3 more annotations...
  • Via the partnership, job seekers on CareerBuilder can view jobs of interest and instantly see people in their expanded network, via BranchOut’s application, who they could contact for a potential referral or advice on getting an interview
  • According to a 2011 CareerBuilder study in the U.S., 40 percent of workers who are looking for jobs said they research companies that interest them on Facebook before applying to a position; and one-in-five (21 percent) use Facebook to contact friends about job opportunities.
  • Fellow job search portal Monster recently recently launched a BranchOut-clone called BeKnown
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Facebook's Sponsored Stories Ads Appear in the New App Ticker - 0 views

www.insidefacebook.com/...sponsored-stories-app-ticker social ads Social networks
shared by Vassili BASSAT on 07 Sep 11 - No Cached
  • Facebook’s new App Ticker that is displayed on the games Canvas page and lists news of friends engaging with games will also show abbreviated versions of Sponsored Stories, Facebook’s social ad unit
  • This additional placement of Sponsored Stories will improve the ability of advertisers to reach gamers, which could be especially useful for developers looking to gain new users
  • Until the launch of the App Ticker earlier this month, Sponsored Stories only appeared in the ads sidebar to users browsing Facebook. Now, gamers will see entries in their App Ticker marked “Sponsored”.
  • ...1 more annotation...
  • Sponsored Stories about Pages and websites may also appear in the App Ticker
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Brand advocacy - 'Blank' - 0 views

www.youtube.com/watch brand advocacy blank
shared by Clyne B on 30 Jun 09 - Cached
  • Clyne B on 30 Jun 09
     
    Découvrez l'histoire de Dave et de son tout nouveau Blank et voyez comment il en parle dans son entourage...
  • Clyne B on 30 Jun 09
     
    The relationship between brands and consumers has irreversibly changed. What is needed now is a new marketing paradigm that calls for clients to actually STOP 'marketing' and be more engaged in the consumer conversation and act on behalf of the consumer in a way that creates brand advocates.
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Soirée Réseaux Sociaux et Révolution Marketing | 2 décembre 2009 - 3 views

www.linkedin.com/groups CONFERENCES paris ntic réseaux sociaux
shared by Angéline Deflandre on 23 Nov 09 - No Cached
  • Angéline Deflandre on 23 Nov 09
     
    Conférence/Débat le 2 décembre à 18h30-20h à Paris Dauphine (amphi4) sur le thème : comment les réseaux sociaux (Facebook, Linked in, Twittter) révolutionnent les approches marketing des entreprises. intervenants : Philippe Thoniel HEC 82, Consultant Marketing Digital & Réseaux Sociaux (+ 3 experts réseaux sociaux : Facebook&MySpace, Linked in, Twitter) Cocktail à partir 20h Entrée gratuite pour les étudiants PAF de 10 € à régler sur place
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Prévision 2011-15 pour le marché de la géolocalisation - 4 views

www.pyramidresearch.com/...rt-Location-Based-Services.htm LBS location based services GPS navigation localisation geolocalisation
shared by Vassili BASSAT on 21 Jun 11 - No Cached
  • the location-based services market is finally coming of age
  • including social networking, in-app advertising and advertising-based messaging
  • the biggest focus is on navigation, the largest in terms of revenue where various business models are establishing themselves
  • ...6 more annotations...
  • US$10.3bn in 2015, up from $2.8bn in 2010
  • including increasing GPS and smartphone adoption, success of new business models, continued growth of mobile advertising, and the wider coverage and higher speeds of mobile networks.
  • fivefold
  • Navigation, local search and people-locating services are the key areas for operators
  • Navigation applications are the largest location-based service revenue generators
  • Google and Nokia are shifting the business model from payment to advertising-funded.
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Des mannequins espions bientôt dans vos boutiques - 1 views

www.psfk.com/...nnequins-spy-on-customers.html mannequin espion reconnaissance faciale
shared by Vassili BASSAT on 22 Nov 12 - No Cached
  • The software can also provide data such as the number of people passing in front of a window at certain times of the day, so retailers can see when there is a greater influx of customers and if some areas risk being overcrowded
  • The $5,000 device, developed by Italian mannequin maker Almax, reveals details about shoppers such as age range, gender, race, and time spent in the store.
  • According to Bloomberg, data gathered by the EyeSee has led to high street retailers adjusting their window displays, store layouts, and promotions, in order to gain more customers and sales
  • Vassili BASSAT on 22 Nov 12
     
    Enregistrer le comportement de la ville en face de sa vitrine, de son prospect dans la magasin, et par la même occasion enrichir sa base de données Source : psfk date ; 21/11/12
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Google Android peine à progresser aux États-Unis - 0 views

www.silicon.fr/arphones-etats-unis-76354.html OS IOS Android Apple Google samsung RIM USA devices LG Motorola
shared by Vassili BASSAT on 05 Jul 12 - No Cached
  • Une étude trimestrielle basée sur les déclarations de plus de 30 000 utilisateurs de 13 ans et plus sur près de 110 millions d’Américains utilisant un smartphone.
  • Android dominent largement avec 50,9 % fin mai.
  • victime d’iOS qui, à travers l’iPhone, fête cette année ses 5 ans d’existence. Et 31,9 % du marché
  • ...9 more annotations...
  • soubresaut de Microsoft qui, avec Windows Phone/Mobile, franchit les 4 %
  • RIM (Research in Motion) continue sa descente aux enfers 
  • Symbian se rapproche des 1 %
  • 11,4 % en mai.
  • Samsung tient le cap avec plus d’un quart (25,7 %) des terminaux vendus
  • LG (en recul de 0,3 point à 19,3 %)
  • Motorola (-0,8 point à 12 %)
  • Apple (15 %, +1,5 point)
  • HTC (-0,2 point à 6,1 %)
  • Vassili BASSAT on 05 Jul 12
     
    Source : silicon.fr Date : Juillet 2012 => point sur les PM des OS et devices aux US
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America's New Mobile Majority: a Look at Smartphone Owners in the U.S. - 0 views

blog.nielsen.com/...who-owns-smartphones-in-the-us OS PM etude smartphones USA Nielsen
shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • (50.4%) of U.S. mobile subscribers owned smartphones,
  • 50.9 percent of female mobile subscribers carried smartphones in March 2012,
  • Looking at multiple smartphones are particularly popular among those ages 25 to 34:
  • ...1 more annotation...
  • Asian Americans lead smartphone adoption with 67.3 percent using a smartphone as their primary mobile handset.
  • Vassili BASSAT on 09 Jul 12
     
    source : | Nielsen Wire date : may 2012, données mars => PM des OS aux USA
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Le boom du marché des applications mobiles - 0 views

www.lefigaro.fr/...e-des-applications-mobiles.php apps monétisation in-app apple marché étude
shared by Vassili BASSAT on 11 Jul 12 - No Cached
  • Cette année, l'AppStore, le magasin d'applications d'Apple, devrait générer 2,9 milliards de dollars de chiffre d'affaires dans le monde, selon le cabinet IHS
  • sachant que la somme le plus souvent déboursée pour acquérir une application s'élève à 0,99 dollar (0,79 euro), selon Apple
  • Télécharger une application fait partie du quotidien de 99 % des détenteurs d'iPhone ou d'iPad, selon une enquête publiée mardi par Surikate
  • ...14 more annotations...
  • au moins trois applications par jour (hors embarquées).
  • plus de la moitié des acheteurs n'ont jamais dépensé plus de 4,99 euros pour une application, et ils déboursent moins de 2 euros par mois pour l'achat d'applications
  • 'un tiers des utilisateurs d'iPhone ont plus de 80 applications sur leur terminal
  • 88 % à avoir plus de 20 applications
  • avec encore une nette prédilection pour les applications gratuites.
  • le jeu, qui est la catégorie préférée de 70 % des utilisateurs
  • les utilitaires, à 53 % (de la lampe torche au convertisseur de devises,
  • L'achat «in-App» se développe de plus en plus
  • Cela concerne avant tout l'univers des jeux
  • à peine plus de 15 % des utilisateurs ont déboursé plus de 8,99 euros par mois en achat ­in-App 
  • ces applications sont les plus rentables
  • les 25 milliards ont été atteints en mars dernier sur l'App Store
  • 600.000 applications disponibles.
  • une visite sur cinq de l'App Store ne génère aucun téléchargement
  • Vassili BASSAT on 11 Jul 12
     
    Source : le figaro.fr pour Apple, IHS et Surikate Date : Juin 2012, data mars 2012 => le marché des apps croit de façon exponentielle
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Quova: Why cookies are out, and geo-targeting is in - iMediaConnection.com - 2 views

www.imediaconnection.com/...30840.asp cookies tracking mobile geotargeting
shared by Luc Viaud on 20 Jan 12 - No Cached
  • Luc Viaud on 20 Jan 12
     
    Quova's Mike Blacker says 80 percent of consumer spending occurs within five miles of the home. With the surge in mobile devices, is it time for your company to say goodbye to cookies?
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Social Media Enhances the Learning Experience in Higher Education | Social Media Today - 1 views

socialmediatoday.com/...social-media-higher-education
shared by Roselyne Kanza on 05 Feb 12 - No Cached
  • Roselyne Kanza on 05 Feb 12
     
    Social Media Enhances the Learning Experience in Higher Education
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comScore: Newspapers Draw Nearly 60 Percent of US Internet Audience And Claim Higher Ad... - 0 views

www.digidaydaily.com/...ence-and-claim-higher-ad-rates comScore newspaper online rankings average cpm media
shared by Luc Viaud on 18 Jun 10 - Cached
  • Luc Viaud on 18 Jun 10
     
    More than 123 million Americans visited newspaper sites in May, representing 57 percent of the total U.S. internet audience, says comScore. The site category ranking, which counts newspaper corporate groups in addition to national newspapers, is the first collective ranking in which all of the individual participants have transitioned to the comScore Media Metrix 360 "Unified Digital Measurement" methodology
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Le marketing promotionnel géolocalisé, à l'intérieur du magasin - 5 views

www.atelier.fr/...entreprise-coupons-40138-.html géolocalisation marketing mobile
shared by geraldine sauvetre on 23 Aug 10 - Cached
  • geraldine sauvetre on 23 Aug 10
     
    L'application mobile Shopkick permet aux utilisateurs d'effectuer des check-in dans différents lieux de vente, et d'y scanner des produits, pour accumuler des points de fidélités et les convertir en bons d'achat.
  • Vassili BASSAT on 05 Nov 10
     
    Yep, je suis passé à coté de cet article ! vancances d'été obligent... J'aime bien l'idée de l'hypergéolocalisation comme outils d'hypermesure ;p Bon si j'ai bien compris, le concept est le web in shop, bien différent du web to shop.
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Scale is the Next Big Step for Mobile Advertising - 1 views

www.emarketer.com/...le-big-step-mobile-advertising mobile marketing m-pub Google Apple régies
shared by Vassili BASSAT on 22 Oct 10 - No Cached
  • eMarketer now predicts $743.1 million in total mobile ad spending in 2010
  • Part of what has made Google so successful is the degree to which it has helped demystify and simplify the media buying process.
  • with consumers spending an ever-increasing amount of time in front of their mobile devices, marketers can scarcely afford not to pay closer attention to mobile
  • Vassili BASSAT on 22 Oct 10
     
    Quelques chiffres saisissants sur le marché du mobile advertising (en En).
  • Vassili BASSAT on 22 Oct 10
     
    Si quelqu'un a un job dans le secteur, suis preneur ;)
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Social media finds a new home in the classroom - 0 views

blog.slideshare.net/...ds-a-new-home-in-the-classroom Social Media éducation formation
shared by Vassili BASSAT on 02 Nov 10 - No Cached
  • 80% of the educators surveyed are currently using some kind of social media.
  • Blackboard stated that “the adoption rate is faster than for any new learning management release in Blackboard’s history.”
  • “by not printing syllabuses, exams and other documents for class, the geology department plans to save 4,000 sheets of paper and $830 by the end of each quarter.”
  • Vassili BASSAT on 02 Nov 10
     
    Nos enfants ont bien de la chance. Le social media comme support de cours en train d'être adopté aux USA. Donc dans peu de temps en France (enfin peu de temps... 1 an ;p Affaire à suivre...
  • Vassili BASSAT on 02 Nov 10
     
    Alors tendance ou mode à votre avis ?
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12 Useful Techniques For Good User Interface Design | How-To | SmashIng MagazIne - 0 views

www.smashingmagazine.com/...ace-design-in-web-applications webdesign usability Interface web smashing Design
shared by Stephane Y on 27 Jan 09 - Cached
  • Stephane Y on 27 Jan 09
     
    This post presents 12 useful techniques for good user interface design in Web apps. We also discuss how to implement these techniques so that they are properly used.
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It's the Super Bowl - let's get social! - Business - Business of Super Bowl XLV - msnbc... - 0 views

www.msnbc.msn.com/...ess-business_of_super_bowl_xlv superbowl social media twitter audi
shared by Marion Darnet on 01 Feb 11 - No Cached
  • “People buy a Super Bowl spot because they want to participate in all the frenzy that surrounds it.”
  • A social media campaign has the potential to make your loyal customers even bigger fans, or draw in new customers. But companies also have to be prepared for the fact that they can’t control what people will write or tweet about them, positive or negative.
  • Mercedes-Benz, a first-time Super Bowl advertiser, is launching a “Tweet Race” in which four teams use Mercedes vehicles to race to Dallas. The teams are “fueled” by how many times fans tweet using a hashtag from their favorite team.
  • Marion Darnet on 01 Feb 11
     
    The Super Bowls ads are getting social... interesting campaigns are being launched again this year!
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