Brand advocacy - 'Blank' - 0 views
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Clyne B on 30 Jun 09Découvrez l'histoire de Dave et de son tout nouveau Blank et voyez comment il en parle dans son entourage... -
Clyne B on 30 Jun 09The relationship between brands and consumers has irreversibly changed. What is needed now is a new marketing paradigm that calls for clients to actually STOP 'marketing' and be more engaged in the consumer conversation and act on behalf of the consumer in a way that creates brand advocates.