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Vassili BASSAT

Users more loyal to apps in 2012 - 0 views

www.localytics.com/...y-increasing-ios-beats-android

loyalytics app iphone ipad android application rentention fidélité étude

shared by Vassili BASSAT on 06 Jul 12 - No Cached
  • he overall app industry improved retention rates 19% over the last year.
  • 26% of customers used new apps more than 10 times.
  • 26% of downloaded apps were only used one time.
  • ...13 more annotations...
  • As app customer retention rates improve, apps are increasing their dominance over the mobile
  • the average number of apps on a smartphone increased from 32 to 41
  • apps’ share of internet usage increased from 73% to 81% in the last year
  • 29% of news app users launched the app more than 10 times — per month
  • fewer than 10% of online users who visited a news website more than 10 times per month
  • Websites attract many casual users who arrive from search, social or referring links
  • pp users more purposefully install an app and return directly to it, self-selecting themselves as more qualified and more valuable customers
  • iPhone and iPad users are 52% more loyal to their apps than Android users.
  • 35% of Apple iOS users launched an app more than 10 times after downloading
  • The average Android app also suffers from 24% one-time usage rate compared to just 21% one-time usage rate for iPhone and iPad.
  • compared to 23% of Android users.
  • iPhone’s far greater app retention rates is also an echo of the 94% retention rate of iPhone itself compared to 47% for Android (Piper Jaffray)
  • All results are based on worldwide app usage.
  • Vassili BASSAT on 06 Jul 12
     
    source : loyalytics date : juin 2012 => comportement des mobinautes sur les apps. Usages des app et fidélisation. Comparaison IOS et android
Vassili BASSAT

Mobile Apps Showing More Promise Than Mobile Sites - 0 views

blog.velti.com/more-promise-than-mobile-sites

emarketer velti apps revenue advertising mobile web mobile applications

shared by Vassili BASSAT on 06 Jul 12 - No Cached
  • March of 2012, users’ time spent on mobile apps has increased 135%
  • whereas time spent on the mobile Web has increased by only 44%
  • app retention has increased 19%
  • ...8 more annotations...
  • app retention has increased 19% over the last year.
  • meaning as a whole, users may be spending smaller amounts of time but on much more mobile apps
  • users who download apps have enough interest in the app to download it intentionally, whereas mobile sites visitors are more likely to be visiting mobile sites just casually
  • tells us that in-app advertising is seeing a lot more revenue coming through (as opposed to a year ago)
  • Consumers’ time spent on mobile apps has more than doubled in a 12 month time frame
  • Time spent on the mobile Web has remained relatively steady
  • Users are now spending four times more minutes on apps than on the mobile Web
  • Forty-two percent of users’ time spent on mobile apps is divided amongst all other apps not in the top 50
  • Vassili BASSAT on 06 Jul 12
     
    source : Emarketer via Velti Date : juillet 2012 => les pub in-app actuellement le meilleur moyen de monétiser sur mobile
Vassili BASSAT

8 Ways Mobile Developers Can Make The Most Money On Their Apps - 0 views

techcrunch.com/...e-the-most-money-on-their-apps

monétisation apps developpement

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • the amount of money you can generate from an app is highly dependent upon the number of users you have
  • In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising
  • Know the lifetime value of your customers by the channels in which they were acquired
  • ...8 more annotations...
  • Whatever you do, do not fall into the trap of averaging your customer acquisition costs — nor your user values
  • if people use your apps just a few times, an ad-supported model probably doesn’t make sense
  • What you charge for an app should be based largely on how users engage with it.
  • f you have an app that is likely to be used many times – and this is the majority of apps – then free is probably the best option for you.
  • free trials and freemium options are also great avenues for getting users hooked on your services
  • Too many app developers get caught up in the decision of whether to use advertising or virtual currency to monetize their free apps
  • It’s absolutely worthwhile to spend the time and resources required to invest in solid analytics.
  • use the myriad of external tools available, from App Annie to Distimo, to help you make smart decisions about markets to pursue, platforms to prioritize, and other critical strategic decisions to make.
  • Vassili BASSAT on 09 Jul 12
     
    source : | TechCrunch date : Juillet 2012 => monétisation apps : - nbre de users - promotion - customer life time value / aquisition channel - pub - free - freemium - virtual currency - analytics
Vassili BASSAT

The new mobile app economy - 0 views

www.distimo.com/blog

applications payant gratuit études vision mobile

shared by Vassili BASSAT on 23 Jun 12 - No Cached
  • The next 10 million apps are not going to come from the current leading markets, but from emerging demand for localised apps.
  • More than 50% of developers are now targeting tablets, with iOS developer most likely (74%) to do so. This is a massive increase over the findings of last year’s research, when just a third of developers (34.5%) reported targeting tablets
  • The average per app revenue is in the range of $1,200-$3,900 per month, depending on platform. Despite availability of paid applications across a large number of countries, Android continues to score lowest in terms of monetisation, due to the relatively few Android users with credit cards on file
  • ...4 more annotations...
  • the majority of developers (57%) plan to adopt Windows Phone. Windows Phone is indeed the new cool, a platform generating increasing developer buzz and anticipation.
  • The Apple App Store for iPhone and iPad expands to 32 new countries, mainly in Africa (Liberia, Congo) and Asia (Laos, Cambodia) but also to some unexplored territories in Europe (Ukraine, Albania)
  • up to now there just wasn’t a localized version of the App Store available
  • An application that is already available in the Apple App Store is not automatically available in the 32 new countries, the publisher need to go to the Contracts, Tax and Banking page first and accept the latest paid applications agreement
  • Vassili BASSAT on 23 Jun 12
     
    Point sur le marché des apps dans le monde + étude complète à la clé.
  • Vassili BASSAT on 23 Jun 12
     
    Très bonne étude de Vision Mobile
Vassili BASSAT

Apps, A Year of Change and Growth in U.S. Smartphones - 0 views

blog.nielsen.com/...-and-growth-in-u-s-smartphones

Nielsen applications smartphones

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • Today, one in two mobile subscribers has a smartphone and that figure is moving steadily upwards
  • driven mostly by the rise of Android and iOS users who have more than doubled in a year and account for 88 percent of those who have downloaded an app in the past 30 days
  • the average number of apps per smartphone has jumped 28 percent, from 32 apps to 41.
  • ...4 more annotations...
  • The Top Five Apps continue to be Facebook, YouTube, Android Market, Google Search, and Gmail.
  • smartphone owners spend just about the same amount of time on apps each day (37 minutes a day in 2011 compared to 39 minutes today)
  • privacy continues to be a concern with the vast majority (70% in 2011 and 73% in 2012
  • 55 percent wary of sharing information about their location via smartphone apps
  • Vassili BASSAT on 09 Jul 12
     
    source : | Nielsen Wire date : May 2012
Vassili BASSAT

Apps Proliferate, but How Do Users Engage? - 0 views

www.emarketer.com/Article.aspx

Nielsen mobile marketing applications web mobile IOS android

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • According to Nielsen, US Android and iOS app users spent 101 billion minutes per month with their apps in March 2012, more than double the amount from a year earlier. By contrast, the amount of time spent with mobile websites grew at a more modest 44% over the same span.
  • Overall, the top 50 apps ate up 58% of US users’ app time
  • mobile sites and apps will serve complementary rather than exclusive functions.”
  • Vassili BASSAT on 09 Jul 12
     
    source : Nielsen via - eMarketer Date : Juin 2012 => les apps attirent plus d'audience que les sites web mobiles
Vassili BASSAT

Le boom du marché des applications mobiles - 0 views

www.lefigaro.fr/...e-des-applications-mobiles.php

apps monétisation in-app apple marché étude

shared by Vassili BASSAT on 11 Jul 12 - No Cached
  • Cette année, l'AppStore, le magasin d'applications d'Apple, devrait générer 2,9 milliards de dollars de chiffre d'affaires dans le monde, selon le cabinet IHS
  • sachant que la somme le plus souvent déboursée pour acquérir une application s'élève à 0,99 dollar (0,79 euro), selon Apple
  • Télécharger une application fait partie du quotidien de 99 % des détenteurs d'iPhone ou d'iPad, selon une enquête publiée mardi par Surikate
  • ...14 more annotations...
  • au moins trois applications par jour (hors embarquées).
  • plus de la moitié des acheteurs n'ont jamais dépensé plus de 4,99 euros pour une application, et ils déboursent moins de 2 euros par mois pour l'achat d'applications
  • 'un tiers des utilisateurs d'iPhone ont plus de 80 applications sur leur terminal
  • 88 % à avoir plus de 20 applications
  • le jeu, qui est la catégorie préférée de 70 % des utilisateurs
  • avec encore une nette prédilection pour les applications gratuites.
  • les utilitaires, à 53 % (de la lampe torche au convertisseur de devises,
  • L'achat «in-App» se développe de plus en plus
  • Cela concerne avant tout l'univers des jeux
  • à peine plus de 15 % des utilisateurs ont déboursé plus de 8,99 euros par mois en achat ­in-App 
  • ces applications sont les plus rentables
  • les 25 milliards ont été atteints en mars dernier sur l'App Store
  • 600.000 applications disponibles.
  • une visite sur cinq de l'App Store ne génère aucun téléchargement
  • Vassili BASSAT on 11 Jul 12
     
    Source : le figaro.fr pour Apple, IHS et Surikate Date : Juin 2012, data mars 2012 => le marché des apps croit de façon exponentielle
Vassili BASSAT

Facebook's Sponsored Stories Ads Appear in the New App Ticker - 0 views

www.insidefacebook.com/...sponsored-stories-app-ticker

social ads Social networks

shared by Vassili BASSAT on 07 Sep 11 - No Cached
  • Facebook’s new App Ticker that is displayed on the games Canvas page and lists news of friends engaging with games will also show abbreviated versions of Sponsored Stories, Facebook’s social ad unit
  • This additional placement of Sponsored Stories will improve the ability of advertisers to reach gamers, which could be especially useful for developers looking to gain new users
  • Until the launch of the App Ticker earlier this month, Sponsored Stories only appeared in the ads sidebar to users browsing Facebook. Now, gamers will see entries in their App Ticker marked “Sponsored”.
  • ...1 more annotation...
  • Sponsored Stories about Pages and websites may also appear in the App Ticker
Vassili BASSAT

Mobile Social Networking App Audience Grows 126% In Past Year - 1 views

www.readwriteweb.com/...nce_grows_126_in_past_year.php

mobile marketing Social networks social advertising audience Facebook Twitter

shared by Vassili BASSAT on 26 Oct 11 - No Cached
  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • ...3 more annotations...
  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • The Facebook mobile audience is fast approaching 60 million users. Facebook, Twitter and LinkedIn grew their mobile audiences by at least 50 percent in the past year. Facebook's numbers have risen 50% from the previous year to 57 million mobile users. Twitter's audience jumped 75% to 13.4 million users, and LinkedIn's mobile audience grew 69% to 5.5 million users.
  • it's increasingly important for brands to engage with their customers on social media. According to the comScore report, in August 2011 a total of 80.3% read posts from people they know personally, while 69.5% posted status updates from their mobile devices.
benoit jacques

First NFC Apps for Android Show Up in Market - 0 views

www.readwriteweb.com/..._Android_show_up_in_market.php

NFC Android US Japanese enabletable taglet apps

shared by benoit jacques on 07 Feb 12 - No Cached
  • The first NFC Android applications have appeared in Google's Android Market. One, the U.S.-based EnableTable, is an app designed for American restaurant owners who want to offer discounts to their regular customers. The second, a Japanese app called Taglet, lets you register NFC devices with its service, which, when read, will retrieve stored data like a website address or contact information.
Vassili BASSAT

The App Economy Is ~$3.5 Billion - 0 views

www.businessinsider.com/p-economy-is-35-billion-2012-6

Business Insider

shared by Vassili BASSAT on 26 Jun 12 - No Cached
  • mobile app revenues were a little under $3.5 billion last year
  • App Store had paid out $5 billion to developers since its inception
  • which means it has generated cumulative revenues of $7.15 billion since its introduction in 2008
  • Vassili BASSAT on 26 Jun 12
     
    Source : Business Insider Date : 26/06/12 => IOS = la place de marché ou il y a plus de mouvement financier. Attention, le graph ne prend pas en compte les revenus issus des pubs dans les applications
Kirll Shaman

Bloomberg.com: News - 0 views

www.bloomberg.com/...news

bloomberg.com

shared by Kirll Shaman on 01 Dec 08 - Cached
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      China or India can survive with no world demand, they will survive on their inner country demand. What will US do if their demand suffers is unkown, if you take into considieration that their economy is 80% service, consumption oriented.
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      Remember emrging markets, not full power yet.
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      Gosh, can you believe it. When everybody is falling China is rising. Deja vu U.S.A. were in the same position during WWII, now the tables have turned.
  • ...17 more annotations...
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      Remember that in U.S. Warren Buffet is buying opportunity. If so much liquidity is being thrown in when will it kick back?
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      Its good that author does not compare the ruble to the US dollar, hopefully the dollar will weaken.
  • 2.8 billion people in Brazil, Russia, India
  • China’s leaders are doing their part. The massive 4 trillion yuan ($586 billion) stimulus plan they unveiled on Nov. 9 signaled their intent to spur domestic consumption
  • Global Solutions
  • While Chinese consumers, as a group, still don’t overshadow their American counterparts in total spending, their outlays are growing. China’s retail sales jumped 22 percent in October
  • O’Neill
  • He predicted they would account for 10 percent of global economic output by 2010. Already, they comprise more than 15 percent.
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      Welcome to the fall of western cultures, and the rise of ASIA.
  • has been down as much as 70 percent from its high, while Moscow’s stock market has fallen as much as 75 percent from its peak
  • manager, says BRIC markets are a buying opportunity
  • China, services from India
  • 3 percent against the euro
  • BRIC nations combined held 41 percent of total global foreign exchange reserves as of early November
  • third biggest, after China’s and Japan’s, though the government
  • China’s $1.9 trillion
  • My family’s already feeling richer
    • Kirll Shaman
      Kirll Shaman on 01 Dec 08
       
      That is what I call confidence!
  • Kirll Shaman on 01 Dec 08
     
    This article does put a slim perspective on the future of the world. It was known that China and India will come to rule the world. Currently you can see that EU and US are falling, while China is growing.
Stephane Y

12 Useful Techniques For Good User Interface Design | How-To | Smashing Magazine - 0 views

www.smashingmagazine.com/...ace-design-in-web-applications

webdesign usability Interface web smashing Design

shared by Stephane Y on 27 Jan 09 - Cached
  • Stephane Y on 27 Jan 09
     
    This post presents 12 useful techniques for good user interface design in Web apps. We also discuss how to implement these techniques so that they are properly used.
Vassili BASSAT

Google officialise le système de paiement in-app sur l'Android Market - 1 views

frenchweb.fr/ment-in-app-sur-android-market

Android Mobile Paiement application

shared by Vassili BASSAT on 30 Mar 11 - No Cached
  • Le paiement direct de contenus, services ou mises à jour est désormais possible depuis les applications, plus besoin de faire sortir les utilisateurs pour qu’ils paient via leur navigateur
  • Vassili BASSAT on 30 Mar 11
     
    Sur la route de l'Appstore.
Vassili BASSAT

The War For Your Living Room Microsoft's Strategy - 0 views

www.psfk.com/...microsoft-xbox-kinect.html

microfsoft IPTV smartglass

shared by Vassili BASSAT on 11 Nov 12 - No Cached
  • Released in 2005, the Xbox has successfully expanded its significance
  • over half of the time spent on the Xbox 360 is with non-gaming applications.
  • a head start in the Smart TV ecosystem wars
  • ...8 more annotations...
  • 68.3 million Xboxes in the marketplace,
  • Smart TV shipments have increased 15 percent globally this yea
  • in countries like Japan (55%) and China (26%)
  • US hovers closer to 20 percent
  • it is due in large part to US consumers leveraging connected devices like Microsoft’s Xbox and independent Roku to bridge the smart technology gap
  • The SmartGlass platform allows (and encourages) users to connect their smart phones and tablets from Windows, Android and iOS to their Xbox
  • Ironically opening the platform to other platforms will drive user adoption of Xbox which in turn might be a huge boon to Windows Mobile 8
  • Microsoft needs to use the strength of its living room platform to win over the hearts of mobile users (and app developers)
  • Vassili BASSAT on 11 Nov 12
     
    psfk.com 11/11/12 Comment microsoft compte profiter de sa xbox pour augmenter ses part de marché sur ses autres produits connectés (hard et soft)
Vassili BASSAT

BranchOut Brings Facebook-Focused Professional Networking To Job Search Platform Career... - 0 views

www.media-business.biz/...-search-platform-careerbuilder

Social networks career Facebook Branchout jobs

shared by Vassili BASSAT on 04 Oct 11 - No Cached
  • BranchOut is sort of like a LinkedIn for Facebook because it allows you to network and find jobs through your friends on the social network
  • BranchOut’s Facebook app lets you search for companies and then shows you all your friends who either work there or know somebody who does. The application basically unlocks the massive amounts of career data about your social graph on the world’s largest social network
  • Recruiters, in turn, use BranchOut to promote jobs and source talent from a variety of employment sectors
  • ...3 more annotations...
  • Via the partnership, job seekers on CareerBuilder can view jobs of interest and instantly see people in their expanded network, via BranchOut’s application, who they could contact for a potential referral or advice on getting an interview
  • According to a 2011 CareerBuilder study in the U.S., 40 percent of workers who are looking for jobs said they research companies that interest them on Facebook before applying to a position; and one-in-five (21 percent) use Facebook to contact friends about job opportunities.
  • Fellow job search portal Monster recently recently launched a BranchOut-clone called BeKnown
Vassili BASSAT

Prévision 2011-15 pour le marché de la géolocalisation - 4 views

www.pyramidresearch.com/...rt-Location-Based-Services.htm

LBS location based services GPS navigation localisation geolocalisation

shared by Vassili BASSAT on 21 Jun 11 - No Cached
  • the location-based services market is finally coming of age
  • including social networking, in-app advertising and advertising-based messaging
  • the biggest focus is on navigation, the largest in terms of revenue where various business models are establishing themselves
  • ...6 more annotations...
  • US$10.3bn in 2015, up from $2.8bn in 2010
  • including increasing GPS and smartphone adoption, success of new business models, continued growth of mobile advertising, and the wider coverage and higher speeds of mobile networks.
  • fivefold
  • Navigation, local search and people-locating services are the key areas for operators
  • Navigation applications are the largest location-based service revenue generators
  • Google and Nokia are shifting the business model from payment to advertising-funded.
Vassili BASSAT

Trade Doubler Digital Day - 0 views

www.blogmci.com/?post/2010/11/01/Trade-Doubler-Digital-Day

Trade Doubler Digital Day Rue89 Mobile presse monétisation

shared by Vassili BASSAT on 02 Nov 10 - No Cached
  • D’après Monsieur Pierre Haski, il faut avoir une taille suffisante (nbre de VU) pour entrer dans le marché, mais il ne faut pas faire la course à l’audience pour ne pas se banaliser
  • L’audience de Rue89 sur mobile via app a quadruplé entre Mai et Aout 2010
  • L’engagement des internautes... pas terrible :
  • ...1 more annotation...
  • Le Times, en passant sur un modèle 100% payant, a perdu 90% de son audience. Mais les 10% restant font son bilan comptable !
  • Vassili BASSAT on 02 Nov 10
     
    Feedback de la journée au TD Digital Day, monétisaiton de la presse.
Vassili BASSAT

Les tendances Hi-Tech et Social Media pour 2012 - 0 views

techtrends.eu/tech-et-social-media-pour-2012

Social Media social shopping QR code 2012 innovations Facebook Google+ geolocalisation like

shared by Vassili BASSAT on 30 Dec 11 - No Cached
  • Mais s’il y a des choses qu’on «Like», d’autres actions sont tout aussi intéressantes: ce que vous écoutez, lisez, mangez, visitez, …
  • Je ne serais pas étonné de voire apparaitre des QR code sur les tickets du MacDo que vous pourriez scanner avec une app iPhone afin de partager votre menu sur Facebook
  • faire des achats groupés, en invitant vos amis Facebook à profiter de la même offre que vous, ou vous proposer des coupons, des bons de réductions en échange d’un like sur Facebook ou d’un check-in sur Foursquare
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