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Clyne B

Brand advocacy - 'Blank' - 0 views

www.youtube.com/watch

brand advocacy blank

shared by Clyne B on 30 Jun 09 - Cached
  • Clyne B on 30 Jun 09
     
    Découvrez l'histoire de Dave et de son tout nouveau Blank et voyez comment il en parle dans son entourage...
  • Clyne B on 30 Jun 09
     
    The relationship between brands and consumers has irreversibly changed. What is needed now is a new marketing paradigm that calls for clients to actually STOP 'marketing' and be more engaged in the consumer conversation and act on behalf of the consumer in a way that creates brand advocates.
Vassili BASSAT

Apps Proliferate, but How Do Users Engage? - 0 views

www.emarketer.com/Article.aspx

Nielsen mobile marketing applications web mobile IOS android

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • According to Nielsen, US Android and iOS app users spent 101 billion minutes per month with their apps in March 2012, more than double the amount from a year earlier. By contrast, the amount of time spent with mobile websites grew at a more modest 44% over the same span.
  • Overall, the top 50 apps ate up 58% of US users’ app time
  • mobile sites and apps will serve complementary rather than exclusive functions.”
  • Vassili BASSAT on 09 Jul 12
     
    source : Nielsen via - eMarketer Date : Juin 2012 => les apps attirent plus d'audience que les sites web mobiles
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