Marketing 2.0   The Power of Digital Marketing Digital Marketing is promoting brands through social media, Internet, Television, Radio, search marketing optimization and more  Digital Marketing holds immense promise for promotersPrevNext1   22 Nov 2011 Nargis Namazi   Following the phenomenal success of social, internet and mobile marketing in the last few years, the Digital industry has grown by leaps and bounds in India. Globally, it has witnessed a surge of around $40 billion and is spiraling here too. Big and small brands have not only understood the power of social media but in fact have reached nirvana in effectively putting their message across to consumers. If you happen to be reading this and only faintly know about this form of advertising, then welcome to the Digital party as we explain the power of this practical medium. What is Digital Marketing? Simply put, to use all forms of digital advertising channels to promote a brand is what digital marketingis all about. These channels include television, radio and internet among others. Advertising through mobile phones, SMS / MMS / digital outdoor and banners also comes under digital advertising. Promotion is done in the same method as that used in direct marketing but in a digital fashion

While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.

While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.

While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.

The use of cloud CRM by small businesses has now overtaken in-house CRM, with 45% of respondents now using hosted applications as opposed to 36% using in-house CRM

cloud solutions continue to be a major way for companies to dramatically reduce IT overheads

From a sample of 862 respondents – the majority from small and medium-sized organisations with less than 50 employees – 62% report that they now use social networking in everyday business. The research also shows that 92% of those using it do so to keep in touch with existing customers, whilst 78% are using it to find new customers