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marilyne lacaze

Measuring time spent on a web page | Monday Note - 2 views

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    27% des bannières ne sont pas regardées, d'où la proposition d'une nouvelle façon de calculer le CPM.
Luc Viaud

comScore: Newspapers Draw Nearly 60 Percent of US Internet Audience And Claim Higher Ad... - 0 views

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    More than 123 million Americans visited newspaper sites in May, representing 57 percent of the total U.S. Internet audience, says comScore. The site category ranking, which counts newspaper corporate groups in addition to national newspapers, is the first collective ranking in which all of the individual participants have transitioned to the comScore Media Metrix 360 "Unified Digital Measurement" methodology
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