DATA: Google Totally Blows Away Facebook On Ad Performance - Business Insider - 1 views
-
DATA: Google Totally Blows Away Facebook On Ad Performance
97,455 |64 "No one ever got fired for telling clients to advertise on Facebook." That's the sarcastic mantra making its way round the digital advertising world right now. But is Facebook actually an efficient vehicle for marketers compared to the other digital ad giant, Google?
A comparison of the two companies from WordStream, a search marketing management company, suggests that Facebook is a much less effective ad medium than Google. (The caveat here is that WordStream is, obviously, rather more dependent on Google than Facebook as a medium.)
Keywords Remarketing Location Demographics
Users more loyal to apps in 2012 - 0 views
-
he overall app industry improved retention rates 19% over the last year.
-
26% of customers used new apps more than 10 times.
-
26% of downloaded apps were only used one time.
- ...13 more annotations...
The new mobile app economy - 0 views
-
The next 10 million apps are not going to come from the current leading markets, but from emerging demand for localised apps.
-
More than 50% of developers are now targeting tablets, with iOS developer most likely (74%) to do so. This is a massive increase over the findings of last year’s research, when just a third of developers (34.5%) reported targeting tablets
-
The average per app revenue is in the range of $1,200-$3,900 per month, depending on platform. Despite availability of paid applications across a large number of countries, Android continues to score lowest in terms of monetisation, due to the relatively few Android users with credit cards on file
- ...4 more annotations...
8 Ways Mobile Developers Can Make The Most Money On Their Apps - 0 views
-
the amount of money you can generate from an app is highly dependent upon the number of users you have
-
In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising
-
What you charge for an app should be based largely on how users engage with it.
- ...8 more annotations...
Apps, A Year of Change and Growth in U.S. Smartphones - 0 views
-
Today, one in two mobile subscribers has a smartphone and that figure is moving steadily upwards
-
driven mostly by the rise of Android and iOS users who have more than doubled in a year and account for 88 percent of those who have downloaded an app in the past 30 days
-
the average number of apps per smartphone has jumped 28 percent, from 32 apps to 41.
- ...4 more annotations...
comScore: Newspapers Draw Nearly 60 Percent of US Internet Audience And Claim Higher Ad... - 0 views
-
More than 123 million Americans visited newspaper sites in May, representing 57 percent of the total U.S. Internet audience, says comScore. The site category ranking, which counts newspaper corporate groups in addition to national newspapers, is the first collective ranking in which all of the individual participants have transitioned to the comScore Media Metrix 360 "Unified Digital Measurement" methodology
Les consommateurs (BtoB) migrent sur le mobile, et vous ? que faites vous ? - 1 views
-
people accessing business directories at least once a week from their mobile devices also rose - up 16% YoY
-
searches from computers were up only 4%
-
- 58% are 34 or younger.
- ...5 more annotations...
1 - 7 of 7
Showing 20▼ items per page