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Lidia Santos Rico

Les tendances 2010 du marketing 2.0 par Vanksen /// Agence marketing digital,... - 10 views

www.culture-buzz.fr/...keting-2-par-Vanksen-3377.html

e-marketing

shared by Lidia Santos Rico on 06 Jan 10 - Cached
  • Luc Viaud on 06 Jan 10
     
    Synthèse en français des tendances du net pour 2010
  • Lidia Santos Rico on 11 Jan 10
     
    More on 2010 trends ;)
Patricia leray

Fleureau - 0 views

www.guillaumefleureau.com/ients-grace-a-lemail-marketing

e-marketing fidélisation clients

shared by Patricia leray on 11 Dec 09 - Cached
  • Patricia leray on 11 Dec 09
     
    Potentiel de fidélisation et email marketing
Patricia leray

Marketers have data, but unsure what to do with it: Unica study - DMNews - 1 views

www.dmnews.com/...165550

shared by Patricia leray on 17 Mar 10 - Cached
  • Patricia leray on 17 Mar 10
     
    Maintenant que els services marketing ont leur données; elles ne savent plus quoi en faire ou comment utiliser les différents canaux ... On ne va plus parler de gestion client mais de "formation" client bientôt !
Benoite Lavaux

Une campagne marketing efficace combine email et réseaux sociaux - 6 views

www.atelier.fr/...ilite-conversation-39576-.html

collaboratif réseaux sociaux emailing marketing

shared by Benoite Lavaux on 01 Apr 10 - Cached
  • Benoite Lavaux on 01 Apr 10
     
    la complémentarité des approches vers les clients
geraldine sauvetre

Le changement pour relancer une marque - e-marketing.fr - 1 views

www.e-marketing.fr/...r-relancer-une-marque-1442.htm

marketing

shared by geraldine sauvetre on 10 Apr 10 - Cached
  • geraldine sauvetre on 10 Apr 10
     
    S'inspirer des marques exemplaires et comprendre comment elles ont su rebondir. Tel est l'objectif du Fresh Start Observer créé par BVA et l'agence Change qui, en analysant une centaine de marques, met en avant les clés de relance des entités gagnantes. Des marques qui n'ont pas peur d'innover.
Luc Viaud

Mythes et Réalités des Opérations Marketing à la Performance… - 4 views

www.conseilsmarketing.fr/...ons-marketing-a-la-performance

marketing e-mailing fidelisation réseaux sociaux campagne performance

shared by Luc Viaud on 09 Apr 10 - Cached
  • Luc Viaud on 09 Apr 10
     
    Un article qui remet en cause le mythe des campagnes à la performance. De quoi méditer pour le week-end sur la déconstruction des quelques certitudes du web-marketing
Marion Darnet

Is RFM segmentation relevant for email marketers? | Econsultancy - 4 views

econsultancy.com/...n-relevant-for-email-marketers

RFM marketing direct emailing

shared by Marion Darnet on 10 Jan 11 - No Cached
  • It is based on the presumption that someone’s future actions are best predicted by their past ones.
  • In the early days of offline direct marketing, RFM was often used to target consumers with expensive direct mail.
  • This means that modern segmentation is not just about saving money, we segment now for relevance, and to increase the consumer’s engagement with the brand. 
  • ...1 more annotation...
  • So we need to segment, and it’s more important now in the online world, than it has ever been before.  
  • Marion Darnet on 10 Jan 11
     
    Pour aller plus loin avec le concept RFM utilisé dans l'emailing...
Vassili BASSAT

B2B or "B Not 2B" - Does B2B Social Marketing Work? - 1 views

www.fastcompany.com/...does-b2b-social-marketing-work

Linkedin Professional social networks

shared by Vassili BASSAT on 11 Aug 11 - No Cached
  • I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
  • Interestingly, a recent study by Performics found that almost 60% of active social networkers said that LinkedIn was their most important social network.  Sound great, but it turns out that this is mostly because people are looking for jobs , at least according to  Perfomics’ CEO Daina Middleton.
  • I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
  • Vassili BASSAT on 11 Aug 11
     
    ROI contre ROE, comment mesurer l'impact en CA d'une com' sur les réseaux sociaux professionnels ? => Une sorte de branding ou brand content interactif, une relation commercial avec la marque experte dans son domaine, sur le long terme.
Clyne B

Brand advocacy - 'Blank' - 0 views

www.youtube.com/watch

brand advocacy blank

shared by Clyne B on 30 Jun 09 - Cached
  • Clyne B on 30 Jun 09
     
    Découvrez l'histoire de Dave et de son tout nouveau Blank et voyez comment il en parle dans son entourage...
  • Clyne B on 30 Jun 09
     
    The relationship between brands and consumers has irreversibly changed. What is needed now is a new marketing paradigm that calls for clients to actually STOP 'marketing' and be more engaged in the consumer conversation and act on behalf of the consumer in a way that creates brand advocates.
Claudine VERDIER ELISSEEV

Mobile Marketing to Jump 26% in 2009 - 0 views

www.marketingcharts.com/...keting-to-jump-26-in-2009-9352

mobile marketing

shared by Claudine VERDIER ELISSEEV on 08 Jun 09 - Cached
  • Claudine VERDIER ELISSEEV on 08 Jun 09
     
    mobile marketing growing... !!!!!!!!!!!!!!!!!
Sophie Trottier

TV des professionnels du marketing - 2 views

tv.marketing-professionnel.fr

vidéomarketing spot TV

shared by Sophie Trottier on 15 Nov 09 - Cached
  • Sophie Trottier on 15 Nov 09
     
    un ensemble de vidéos sur des thématiques marketing : clips, démos...
Victor Marquis

Livre blanc de l'ebg sur le marketing comportemental - 3 views

www.ebg.net/...e_marketing_comportemental.php

ebg marketing comportemental

shared by Victor Marquis on 12 Nov 09 - Cached
  • Victor Marquis on 06 Jul 10
     
    Un ouvrage sur le marketing comportemental avec des cas d'annonceurs. Edité par l'EBG.
Miguel Membrado

The Future of Marketing (via @Luis_AL) - 4 views

www.pr-squared.com/...future-of-marketing

marketing future prospective web internet webmarketing

shared by Miguel Membrado on 16 Nov 09 - Cached
  • Miguel Membrado on 16 Nov 09
     
    An interesting reading about the future of marketing and how internet and social networks which knows little by little everything about us will change this future.
Patricia leray

GFM Le Guide de référence du marketing opérationnel et du marketing direct - ... - 3 views

www.gfm.fr/...actu_aff.cfm

affiliation web performance seo sem

shared by Patricia leray on 21 Nov 09 - Cached
  • Patricia leray on 21 Nov 09
     
    la nouvelle interface de netaffiliation, marketing à la performance dont on parle dans nos cours .
Lidia Santos Rico

23 Outils pour espionner la concurrence en toute légalités | Blog Marketing - 3 views

www.marketingonthebeach.com/-concurrence-en-toute-legalite

'e-marketing' 'e-commerce' 'best practice's veille seo

shared by Lidia Santos Rico on 01 Dec 09 - Cached
  • Lidia Santos Rico on 01 Dec 09
     
    Blog on e-marketing and e-commerce
  • Lidia Santos Rico on 01 Dec 09
     
    Liste de liens intéressantes pour des analyses SEO ;) Enjoy
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