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Vassili BASSAT

8 Ways Mobile Developers Can Make The Most Money On Their Apps - 0 views

techcrunch.com/...e-the-most-money-on-their-apps

monétisation apps developpement

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • the amount of money you can generate from an app is highly dependent upon the number of users you have
  • In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising
  • Know the lifetime value of your customers by the channels in which they were acquired
  • ...8 more annotations...
  • Whatever you do, do not fall into the trap of averaging your customer acquisition costs — nor your user values
  • if people use your apps just a few times, an ad-supported model probably doesn’t make sense
  • What you charge for an app should be based largely on how users engage with it.
  • f you have an app that is likely to be used many times – and this is the majority of apps – then free is probably the best option for you.
  • free trials and freemium options are also great avenues for getting users hooked on your services
  • Too many app developers get caught up in the decision of whether to use advertising or virtual currency to monetize their free apps
  • It’s absolutely worthwhile to spend the time and resources required to invest in solid analytics.
  • use the myriad of external tools available, from App Annie to Distimo, to help you make smart decisions about markets to pursue, platforms to prioritize, and other critical strategic decisions to make.
  • Vassili BASSAT on 09 Jul 12
     
    source : | TechCrunch date : Juillet 2012 => monétisation apps : - nbre de users - promotion - customer life time value / aquisition channel - pub - free - freemium - virtual currency - analytics
Miguel Membrado

Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Busine... - 0 views

www.mckinseyquarterly.com/..._ways_to_make_Web_20_work_2294

Enterprise2.0 participation collaboration mckinsey

shared by Miguel Membrado on 19 Feb 09 - Cached
  • Miguel Membrado on 19 Feb 09
     
    Excellent article from McKinsey about how web 2.0 tools can improve productivity and efficiency in the company. They are also very well explaining difference between participation and collaboration, which we are ourselves explaining it for many years. It's good to see this difference recognized. The different categories are very well explained also. But one of the key point of this article in the introduction of workflow tecnologies in this area. McKinsey is saying that workflow + participatory technologies is a key enhancer for the company. We agree of course with this, first because companies need both world, and second because providing automation and participation capabilities to the information system is the best way to improve it drastically.
Nakk Nat

Best of des acquisitions 2008 - Journal du Net - 0 views

www.journaldunet.com/...ui-a-rachete-qui-en-2008.shtml

Ecommerce Internet Business

shared by Nakk Nat on 28 Dec 08 - Cached
  • Nakk Nat on 28 Dec 08
     
    Pour se rafraîchir la mémoire
  • Nakk Nat on 28 Dec 08
     
    Comparateurs de prix, tours opérateurs, fournisseurs d'accès Internet... Cette année la plus importante des transactions aura dépassé 4 milliards d'euros. Voici une sélection des plus importantes acquisitions effectuées en 2008.
Claudine VERDIER ELISSEEV

Mischievous Monday Mornings: The Best Viral Videos of 2008 « TheNextWeb.com - 0 views

thenextweb.com/...-the-best-viral-videos-of-2008

videos virales 2008

shared by Claudine VERDIER ELISSEEV on 15 Dec 08 - Cached
  • Claudine VERDIER ELISSEEV on 15 Dec 08
     
    Collections de s videos virales 2008 USA
Vincent Prost

Google Maps: 100+ Best Tools and Mashups - 0 views

mashable.com/...google-maps-mashups-tools

google maps top 100 maps mashups googlemaps tools web2.0 geography mashup

shared by Vincent Prost on 24 Feb 09 - Cached
  • Vincent Prost on 24 Feb 09
     
    Google Maps: 100+ Best Tools and Mashups
Yves PHILIPPE

StumbleUpon - 0 views

www.stumbleupon.com

xxx blogstar stumbleupon

shared by Yves PHILIPPE on 02 Nov 08 - Cached
  • Yves PHILIPPE on 02 Nov 08
     
    Selon G. Vasse, lthe best of the web ....
Stephane Y

Breadcrumbs In Web Design: Examples And Best Practices | Design Showcase | Smashing Mag... - 0 views

www.smashingmagazine.com/...-examples-and-best-practices-2

fils d'ariane smashing magazine

shared by Stephane Y on 23 Mar 09 - Cached
  • Stephane Y on 23 Mar 09
     
    By Jacob Gube On websites that have a lot of pages, breadcrumb navigation can greatly enhance the way users find their way around. In terms of usability, breadcrumbs reduce the number of actions a website
  • Stephane Y on 23 Mar 09
     
    Lien à ne pas rater pour tout savoir sur les fils d'ariane
Patricia leray

The Best Mobile Applications for Twitter - 2 views

www.labnol.org/...12129

shared by Patricia leray on 29 Dec 09 - Cached
  • Patricia leray on 29 Dec 09
     
    toutes les appli Twiter pour i-phone, android, blackberry .... et même Seesmic !
Lidia Santos Rico

Issuu - You Publish - 0 views

issuu.com

web publishing veille

shared by Lidia Santos Rico on 20 Jan 10 - Cached
  • Lidia Santos Rico on 20 Jan 10
     
    Explore a world of publications by people and publishers alike. Collect, share and publish in a format designed to make your documents look their very best.
Marion Darnet

Super Bowl Ads to Incorporate Social Media and Mobile Media | B2C Marketing Insider - 2 views

www.b2cmarketinginsider.com/...-media-and-mobile-media-010143

spuerbowl advertising digital groupon facebook

shared by Marion Darnet on 24 Jan 11 - No Cached
  • Advertisers that are new to the Super Bowl this year include Best Buy, Groupon, Pizza Hut and it is expected that we will see the debut of Motorola’s Xoom as well
  • This year advertisements will be joining the digital age by going beyond the 30-second TV commercial to include online features, social media and mobile media. Ad agencies are incorporating Facebook and Twitter as well
  • Marion Darnet on 24 Jan 11
     
    Le SuperBowl approche... les publicités de la mi-temps seront plus que jamais à l'ère du digital...
Luc Viaud

The best mobile campaigns of 2011 (single page view) - iMediaConnection.com - 0 views

www.imediaconnection.com/article_full.aspx

mobile campaigns marketing

shared by Luc Viaud on 28 Nov 11 - No Cached
  • Luc Viaud on 28 Nov 11
     
    2 des meilleures campagnes mobiles 2011: Stabucks et JC Penney
Luc Viaud

Social media et restauration - 1 views

www.nrn.com/article/webinar-social-media-works-best-when-restaurants-keep-it-simple?utm_source=MagnetMail&utm_medium=email&utm_term=mpennington@lifeware.com&utm_content=NRN-News-NRNam-06-30-10&utm_campaign=June%2030,%202010%20-%20A%20glimpse%20at%2

socialmedia e-transformation restauration

shared by Luc Viaud on 30 Jun 10 - Cached
  • Luc Viaud on 30 Jun 10
     
    Voici une source d'information pour les heureux participants du groupe de l'e-transformation de la restauration
Marion Darnet

Digital Marketing Trends: View From Vietnam | ClickZ - 1 views

www.clickz.com/...eting-trends-view-from-vietnam

vietnam international digital

shared by Marion Darnet on 04 Nov 10 - No Cached
  • Welcome to Vietnam, a nation with one foot planted in the past and another ready to race into the future.
  • Vietnam is a young country with a large population
  • As Vietnamese under the age of 25 advance in their careers and earn more money, advertisers such as auto manufacturers and insurance carriers will follow that audience online
  • ...2 more annotations...
  • "There are issues with transparency, measurement, there's no third-party tracking – everyone does their own tracking,"
  • While embracing global best practices, Nguyen recognizes they must be adapted for local audiences. For instance, he's learned that Vietnamese prefer simple websites and features. "People did not go to high school with [the Internet]. They are learning it at work. Simplicity is extremely important," he said, while discussing audiences over the age of 25. "You cannot take what you learn from the outside and bring it to Vietnam," he said.
  • Marion Darnet on 04 Nov 10
     
    Pour ceux qui sont intéressé par l'international, un article intéressant sur l'évolution du digital au Vietnam : un marché très prometteur!
  • Marion Darnet on 04 Nov 10
     
    If you are interested with international issues, here is a good one about Vietnam and their digitalization.
Catherine Robbe

Même les plantes tweetent... - 5 views

www.infos-du-net.com/...,0101-268306-0-2-3-1-jpg-.html

twitter insolite

shared by Catherine Robbe on 09 Nov 10 - No Cached
  • Catherine Robbe on 09 Nov 10
     
    ou comment prouver que je ne suis pas un robot...
  • Catherine Robbe on 09 Nov 10
     
    A quand mon géranium sur Facebook ?
veronique martins

Le Livre Blanc du Social Media Club France vient d'être publié ! - 3 views

socialmediaclub.fr/livre-blanc-2010-social-media

Social Media Club France réseaux sociaux Livre Blanc 2010

shared by veronique martins on 30 Oct 10 - No Cached
  • veronique martins on 30 Oct 10
     
    Le social Media Club France est un groupe de réflexion créé en 2007 qui rassemble des professionnels qui emploient des logiques communautaires pour éditer leurs contenus. Ils réunissent toute l'année pour partager leur expériences et échanger des best pratices. Un Livre Blanc est édité annuellement : le document d'une cinquantaine de pages est librement téléchargeable sur le blog du SMC, visionnable en ligne sur Slideshare, et il est également possible de le commander au format papier sur Lulu.com (gratuitement)
Marion Darnet

30 erreurs à ne pas commettre sur Twitter en cas d'enjeux | - 2 views

www.kriisiis.fr/...tre-sur-twitter-en-cas-denjeux

twitter

shared by Marion Darnet on 21 Nov 10 - No Cached
  • Chaque internaute utilise Twitter comme il le souhaite : pour l’info, pour les discussions, pour le fun, pour la veille, pour la promotion, et j’en passe. Or, avant de parler d’erreurs potentielles sur Twitter, posez-vous la question suivante : « Qu’elles seront les conséquences d’une bonne ou d’une mauvaise gestion de mon compte Twitter ? ». Il n’y a certainement pas d’erreur s’il n’y a pas d’enjeu !
  • Si vous accordez cependant de l’intérêt à votre activité sur Twitter, sur l’Image que vous véhiculez (qu’il s’agisse de la votre ou de celle de votre blog/site, de votre entreprise ou de votre organisme en général) et sur la qualité des retours engendrés, alors je vous suggère de lire avec attention ces « 30 erreurs à ne pas commettre sur Twitter en cas d’enjeux » :
  • Marion Darnet on 21 Nov 10
     
    Best Practices et Erreurs à éviter sur Twitter
Stéphane Chaumereuil

10 Best Places to Live in Europe - 0 views

www.forbes.com/...rbeslife-cx_vr_0721europe.html

Quality of Life Forbes Mercer Europe Zürich

shared by Stéphane Chaumereuil on 06 Feb 09 - Cached
  • Stéphane Chaumereuil on 06 Feb 09
     
    Vous pouvez aussi cliquer sur "in depth" en bas de la page.
  • Stéphane Chaumereuil on 06 Feb 09
     
    Un classement proposé par Forbes et qui se base sur une étude menée par Mercer. Paris et Londres en sont retirés.
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