B2B or "B Not 2B" - Does B2B Social Marketing Work? - 1 views
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I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
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Interestingly, a recent study by Performics found that almost 60% of active social networkers said that LinkedIn was their most important social network. Sound great, but it turns out that this is mostly because people are looking for jobs , at least according to Perfomics’ CEO Daina Middleton.
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I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
BranchOut Brings Facebook-Focused Professional Networking To Job Search Platform Career... - 0 views
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BranchOut is sort of like a LinkedIn for Facebook because it allows you to network and find jobs through your friends on the social network
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BranchOut’s Facebook app lets you search for companies and then shows you all your friends who either work there or know somebody who does. The application basically unlocks the massive amounts of career data about your social graph on the world’s largest social network
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Recruiters, in turn, use BranchOut to promote jobs and source talent from a variety of employment sectors
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Facebook's Sponsored Stories Ads Appear in the New App Ticker - 0 views
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Facebook’s new App Ticker that is displayed on the games Canvas page and lists news of friends engaging with games will also show abbreviated versions of Sponsored Stories, Facebook’s social ad unit
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This additional placement of Sponsored Stories will improve the ability of advertisers to reach gamers, which could be especially useful for developers looking to gain new users
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Until the launch of the App Ticker earlier this month, Sponsored Stories only appeared in the ads sidebar to users browsing Facebook. Now, gamers will see entries in their App Ticker marked “Sponsored”.
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Brand advocacy - 'Blank' - 0 views
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Découvrez l'histoire de Dave et de son tout nouveau Blank et voyez comment il en parle dans son entourage...
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The relationship between brands and consumers has irreversibly changed. What is needed now is a new marketing paradigm that calls for clients to actually STOP 'marketing' and be more engaged in the consumer conversation and act on behalf of the consumer in a way that creates brand advocates.
Soirée Réseaux Sociaux et Révolution Marketing | 2 décembre 2009 - 3 views
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Conférence/Débat le 2 décembre à 18h30-20h à Paris Dauphine (amphi4) sur le thème : comment les réseaux sociaux (Facebook, Linked In, Twittter) révolutionnent les approches marketing des entreprises. intervenants : Philippe Thoniel HEC 82, Consultant Marketing Digital & Réseaux Sociaux (+ 3 experts réseaux sociaux : Facebook&MySpace, Linked In, Twitter) Cocktail à partir 20h Entrée gratuite pour les étudiants PAF de 10 € à régler sur place
Prévision 2011-15 pour le marché de la géolocalisation - 4 views
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the location-based services market is finally coming of age
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including social networking, in-app advertising and advertising-based messaging
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the biggest focus is on navigation, the largest in terms of revenue where various business models are establishing themselves
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Des mannequins espions bientôt dans vos boutiques - 1 views
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The software can also provide data such as the number of people passing in front of a window at certain times of the day, so retailers can see when there is a greater influx of customers and if some areas risk being overcrowded
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The $5,000 device, developed by Italian mannequin maker Almax, reveals details about shoppers such as age range, gender, race, and time spent in the store.
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According to Bloomberg, data gathered by the EyeSee has led to high street retailers adjusting their window displays, store layouts, and promotions, in order to gain more customers and sales
Google Android peine à progresser aux États-Unis - 0 views
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Une étude trimestrielle basée sur les déclarations de plus de 30 000 utilisateurs de 13 ans et plus sur près de 110 millions d’Américains utilisant un smartphone.
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Android dominent largement avec 50,9 % fin mai.
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victime d’iOS qui, à travers l’iPhone, fête cette année ses 5 ans d’existence. Et 31,9 % du marché
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America's New Mobile Majority: a Look at Smartphone Owners in the U.S. - 0 views
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(50.4%) of U.S. mobile subscribers owned smartphones,
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50.9 percent of female mobile subscribers carried smartphones in March 2012,
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Looking at multiple smartphones are particularly popular among those ages 25 to 34:
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Le boom du marché des applications mobiles - 0 views
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Cette année, l'AppStore, le magasin d'applications d'Apple, devrait générer 2,9 milliards de dollars de chiffre d'affaires dans le monde, selon le cabinet IHS
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sachant que la somme le plus souvent déboursée pour acquérir une application s'élève à 0,99 dollar (0,79 euro), selon Apple
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Télécharger une application fait partie du quotidien de 99 % des détenteurs d'iPhone ou d'iPad, selon une enquête publiée mardi par Surikate
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Social Media Enhances the Learning Experience in Higher Education | Social Media Today - 1 views
comScore: Newspapers Draw Nearly 60 Percent of US Internet Audience And Claim Higher Ad... - 0 views
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More than 123 million Americans visited newspaper sites in May, representing 57 percent of the total U.S. Internet audience, says comScore. The site category ranking, which counts newspaper corporate groups in addition to national newspapers, is the first collective ranking in which all of the individual participants have transitioned to the comScore Media Metrix 360 "Unified Digital Measurement" methodology
Le marketing promotionnel géolocalisé, à l'intérieur du magasin - 5 views
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L'application mobile Shopkick permet aux utilisateurs d'effectuer des check-in dans différents lieux de vente, et d'y scanner des produits, pour accumuler des points de fidélités et les convertir en bons d'achat.
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Yep, je suis passé à coté de cet article ! vancances d'été obligent... J'aime bien l'idée de l'hypergéolocalisation comme outils d'hypermesure ;p Bon si j'ai bien compris, le concept est le web in shop, bien différent du web to shop.
Scale is the Next Big Step for Mobile Advertising - 1 views
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eMarketer now predicts $743.1 million in total mobile ad spending in 2010
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Part of what has made Google so successful is the degree to which it has helped demystify and simplify the media buying process.
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with consumers spending an ever-increasing amount of time in front of their mobile devices, marketers can scarcely afford not to pay closer attention to mobile
Social media finds a new home in the classroom - 0 views
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80% of the educators surveyed are currently using some kind of social media.
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Blackboard stated that “the adoption rate is faster than for any new learning management release in Blackboard’s history.”
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“by not printing syllabuses, exams and other documents for class, the geology department plans to save 4,000 sheets of paper and $830 by the end of each quarter.”
12 Useful Techniques For Good User Interface Design | How-To | Smashing Magazine - 0 views
It's the Super Bowl - let's get social! - Business - Business of Super Bowl XLV - msnbc... - 0 views
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“People buy a Super Bowl spot because they want to participate in all the frenzy that surrounds it.”
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A social media campaign has the potential to make your loyal customers even bigger fans, or draw in new customers. But companies also have to be prepared for the fact that they can’t control what people will write or tweet about them, positive or negative.
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Mercedes-Benz, a first-time Super Bowl advertiser, is launching a “Tweet Race” in which four teams use Mercedes vehicles to race to Dallas. The teams are “fueled” by how many times fans tweet using a hashtag from their favorite team.
Smartphones Influence 5.1% of In-Store Sales - 0 views
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