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Stephane Y

Don't Follow Trends: Set Them! | How-To | Smashing Magazine - 0 views

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    Your website represents your brand. New visitors will form a first impression of your service or product within seconds of arriving at your website, and the visuals, layout and aesthetic will play
Stephane Y

Breadcrumbs In Web Design: Examples And Best Practices | Design Showcase | Smashing Mag... - 0 views

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    By Jacob Gube On websites that have a lot of pages, breadcrumb navigation can greatly enhance the way users find their way around. In terms of usability, breadcrumbs reduce the number of actions a website
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    Lien à ne pas rater pour tout savoir sur les fils d'ariane
Vassili BASSAT

Users more loyal to apps in 2012 - 0 views

  • he overall app industry improved retention rates 19% over the last year.
  • 26% of customers used new apps more than 10 times.
  • 26% of downloaded apps were only used one time.
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  • Websites attract many casual users who arrive from search, social or referring links
  • the average number of apps on a smartphone increased from 32 to 41
  • apps’ share of internet usage increased from 73% to 81% in the last year
  • 29% of news app users launched the app more than 10 times — per month
  • fewer than 10% of online users who visited a news website more than 10 times per month
  • As app customer retention rates improve, apps are increasing their dominance over the mobile
  • pp users more purposefully install an app and return directly to it, self-selecting themselves as more qualified and more valuable customers
  • iPhone and iPad users are 52% more loyal to their apps than Android users.
  • 35% of Apple iOS users launched an app more than 10 times after downloading
  • The average Android app also suffers from 24% one-time usage rate compared to just 21% one-time usage rate for iPhone and iPad.
  • compared to 23% of Android users.
  • iPhone’s far greater app retention rates is also an echo of the 94% retention rate of iPhone itself compared to 47% for Android (Piper Jaffray)
  • All results are based on worldwide app usage.
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    source : loyalytics date : juin 2012 => comportement des mobinautes sur les apps. Usages des app et fidélisation. Comparaison IOS et android
Vassili BASSAT

News Apps 3x More Engaging than News Websites - 0 views

  • people are much more loyal to news apps than to news websites.
  • 70% of users went to a given news site only once or twice per month, and less than 10% visited 10 or more times
  • 29% of users launch a news app only once a month, and an impressive 24% launch it 10+ times.
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  • With mobile apps, a user has self-identified as a fan of a particular news brand by downloading the app. Rather than coming to the news brand based on its search rankings they find stories based on the brand’s app.
  • Web vs. app boils down to inbound vs. retention
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    source : | Localytics date : mars 2012 => les apps sur les actualités sont plus utilisées que le web mobile car issues du choix de l'utilisateur contrairement au site mobile dont le trafic est souvent drivé par les moteurs de recherche et les technique de référencement associées.
Luc Viaud

Create a Clean and Professional Web Design in Photoshop - 1 views

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    In this Photoshop web design tutorial we are going to design a smashing, clean, and professional website layout in Photoshop. The layout we are doing in this tutorial can be used as personal or corporate website design.
Angéline Deflandre

socialmeter - 3 views

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    Social meter scans the major social websites to analyze a webpage's social popularity. Currently we scan Del.icio.us, Digg, Furl, Google, Jots, Linkroll, Netscape, Reddit, Shadows, Spurl, Technorati, and Yahoo My Web.
Vassili BASSAT

Website Allows Fashion Fans To Shop Window Displays Worldwide - 0 views

  • offering a digital interpretation of window-shopping.
  • The site enables fashion fans to view window displays and in-store merchandising layouts worldwide, and purchase what they see on display from the comfort of their couch.
  • The site will introduce new international stores every week
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    psfk 12/11/12 Digitalisation des vitrines
Claudine VERDIER ELISSEEV

2200 WordPress, Joomla, Drupal, … Websites Load Time Comparisons - 0 views

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    CMS : comparatif des temps de chargement des pages- Ne pas négliger les temps de chargement pour l'expérience utilisateur. Tout le monde n'a pas l'ADSL et ces temps sont pris en compte par les moteurs de recherche pour le positionnement dans les résultats de recherches.
Anne Francin

Tous les chiffres de l'internet 2010 : du web servers aux domain names, en passant par ... - 8 views

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    All in one ! "How many websites were added? How many emails were sent? How many Internet users were there? This post will answer all of those questions and many, many more. If it's stats you want, you've come to the right place."
Vassili BASSAT

Apps Proliferate, but How Do Users Engage? - 0 views

  • According to Nielsen, US Android and iOS app users spent 101 billion minutes per month with their apps in March 2012, more than double the amount from a year earlier. By contrast, the amount of time spent with mobile websites grew at a more modest 44% over the same span.
  • Overall, the top 50 apps ate up 58% of US users’ app time
  • mobile sites and apps will serve complementary rather than exclusive functions.”
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    source : Nielsen via - eMarketer Date : Juin 2012 => les apps attirent plus d'audience que les sites web mobiles
benoit jacques

First NFC Apps for Android Show Up in Market - 0 views

  • The first NFC Android applications have appeared in Google's Android Market. One, the U.S.-based EnableTable, is an app designed for American restaurant owners who want to offer discounts to their regular customers. The second, a Japanese app called Taglet, lets you register NFC devices with its service, which, when read, will retrieve stored data like a website address or contact information.
Miguel Membrado

The Power of Digital Marketing - Business Review India - 1 views

  • Marketing 2.0   The Power of Digital Marketing Digital Marketing is promoting brands through social media, Internet, Television, Radio, search marketing optimization and more  Digital Marketing holds immense promise for promotersPrevNext1   22 Nov 2011 Nargis Namazi   Following the phenomenal success of social, internet and mobile marketing in the last few years, the Digital industry has grown by leaps and bounds in India. Globally, it has witnessed a surge of around $40 billion and is spiraling here too. Big and small brands have not only understood the power of social media but in fact have reached nirvana in effectively putting their message across to consumers. If you happen to be reading this and only faintly know about this form of advertising, then welcome to the Digital party as we explain the power of this practical medium. What is Digital Marketing? Simply put, to use all forms of digital advertising channels to promote a brand is what digital marketingis all about. These channels include television, radio and internet among others. Advertising through mobile phones, SMS / MMS / digital outdoor and banners also comes under digital advertising. Promotion is done in the same method as that used in direct marketing but in a digital fashion
anonymous

20 millions de Français sur les médias sociaux - 3 views

  • Index Thématique Marketing Communication Design Études Résultats d'études Vie des instituts Logiciels Marques Médias Veille et tendance Métier Marketing Direct Magazines Voir le sommaire N°141 - Juin-Août Lire l'article de une Lire tous les articles Découvrir le magazine S'abonner Voir le sommaire N°139 - Juin - août Lire l'article de une Lire tous les articles Découvrir le magazine S'abonner Versions numériques Boutique Dopez vos actions multicanal Anticiper les tendances,Optimiser vos actions MD,Conduire avec succès vos projets onlines...Marketing Magazine+ Marketing Direct+ E-commerce Magazine215 € TTC seulement !Abonnez-vous AccueilL'Actu MarketingActualités Marketing & MD Les actualités Marketing et MD Études > Résultats d'études 20 millions de Français sur les médias sociaux Par Damien GROSSET, 10/08/2010 Selon Médiamétrie, les internautes ont de plus en plus la fibre communautaire. La preuve, le nombre d'inscrits sur les médias sociaux a progressé de 26% en un an.
  • Selon Médiamétrie, les internautes ont de plus en plus la fibre communautaire. La preuve, le nombre d'inscrits sur les médias sociaux a progressé de 26% en un an.
  • 20,3 millions. C'est le nombre d' internautes recensés sur un site communautaire au deuxième trimestre 2010, soit une augmentation de 4,2 millions par rapport à l'année dernière. C'est ce que révèle l'Observatoire des usages Internet (Oui) de Médiamétrie.
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  • Moins attendus, les 35-49 ans ont également leur part du gâteau: ils sont 5 millions à être inscrits, soit 28% de plus en un an.
  • Un phénomène qui n'est pas prêt de s'essouffler puisque près de 40% des internautes se rendent sur les sites communautaires plus d'une fois par semaine
  • Selon l'étude, plus de la moitié des inscrits lisent l'avis d'internautes pour préparer leur achat et plus de 20% le font même systématiquement avant chaque achat.
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    Le succès des réseaux ne se dément pas et cela quelque soit l'âge des internautes
Marion Darnet

Digital Marketing Trends: View From Vietnam | ClickZ - 1 views

  • Welcome to Vietnam, a nation with one foot planted in the past and another ready to race into the future.
  • Vietnam is a young country with a large population
  • As Vietnamese under the age of 25 advance in their careers and earn more money, advertisers such as auto manufacturers and insurance carriers will follow that audience online
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  • "There are issues with transparency, measurement, there's no third-party tracking – everyone does their own tracking,"
  • While embracing global best practices, Nguyen recognizes they must be adapted for local audiences. For instance, he's learned that Vietnamese prefer simple websites and features. "People did not go to high school with [the Internet]. They are learning it at work. Simplicity is extremely important," he said, while discussing audiences over the age of 25. "You cannot take what you learn from the outside and bring it to Vietnam," he said.
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    Pour ceux qui sont intéressé par l'international, un article intéressant sur l'évolution du digital au Vietnam : un marché très prometteur!
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    If you are interested with international issues, here is a good one about Vietnam and their digitalization.
Angéline Deflandre

x.minutes.at - a timer on any website - 0 views

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    Minuter son temps sur un site ! Pour les facebook addicts ou ceux qui veulent optimiser à fond leur productivité sur internet... Le minuteur s'insère dans le navigateur. A tester...
Marie-Aude GOUMOT

15 Key Elements All Top Web Sites Should Have | Freelance Folder | The Blog For Freelan... - 0 views

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    There are a lot of details to consider when designing and developing a web site. In reality, it can seem like an endless list -- but if you look carefully
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