marketing

We're sure that somebody out there is enjoying Second Life, but why?

We market researchers are in the business of facts and statistics and so it was quite shocking to read this article in today’s Financial Times explaining how the statistic on Gross Domestic Product is manipulated beyond belief.

This is about to change, with a California  startup, Expo3D which develops virtual environments to communicate and interact with customers. The 3D system offers 3 desirable features:

But landing pages can be fraught with problems that turn visitors off and lower your conversion rates. Some of the common problems include:

Now the Marketing Maven at GlobalSpec is backing me up. In their latest newsletter, there is an article titled Landing Page or Landing Path? Improving Post-Click Marketing that identifies why landing pages may not be a good idea.

This helps explain why the Prius so outsells the rival Honda Civic Hybrid. Both have similar base prices, about $22,000, and fuel economy (Prius, 60 miles per gallon city/51 highway; Civic, 49 mpg city/51 highway).

Treat all email responses like SMS text messages, using a set number of letters per response. Since it’s too hard to count letters, we count sentences instead.

This is a post on why you should give back to the blogsphere in order to reap more benefits than you have every in the past for your blog. The truth is in order to build a big blog community you have to give. If you do not your blog will be sent to the blog basement to never be seen from or heard from again.

Well, you can find out in this section of our site. Think of it as a digital library where you'll find white papers and articles on a variety of marketing communications topics. The archive of our award-winning newsletter, Think, is here, and you'll discover links to some of our favorite marketing and PR resources.

Creating and distributing white papers, webinars or other marketing materials is a huge job for your team, but the really important work starts once prospects register to access that information. You've collected their names, but how do you follow up to find the best leads and guide them through the cycle?

With an industry standard hovering around 1 to 2 percent, most sites are failing to capture all the business they can have. Once a company makes a commitment to boost its conversion rate, there are several key areas it needs to monitor to measure whether its efforts are successful.

The Small Business Commando Blog by Dick Larkin targets small, local businesses like electricians and plumbers that depend heavily on Yellow Pages.

Once upon a time there were three little blogs. They collectively decided that it was time to leave blogspot.com and move on to their very own domains.