Group items tagged

I’ve been working on a brand new comprehensive methodology in which to chart the evolution of a web distribution channel or platform’s life cycle, called The Tippingpoint Labs’ Life Cycle Analysis. It’s still in its early stages of development, but I wanted to share some of my early hypothesis here in the hopes of sparking a dialogue.

Like blogs just a few years ago, podcasting now seems to be the talk among marketers. But do the initial results justify the hype? I say no.