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Hans De Keulenaer

2008 MarketingSherpa Email Marketing Benchmark Guide - 0 views

  • Today, MarketingSherpa released the 2008 edition of its Email Marketing Benchmark Guide. According to the press release: "the updated guide delivers exclusive results data from real-life marketers' campaigns. Containing 260-charts and tables, this is the largest and most comprehensive study ever conducted with professional email marketers. Readers will learn how the impact of email marketing has changed over the past year and how to overcome various future challenges of email marketing."
Hans De Keulenaer

Web Ink Now: All kinds of people visit your online media room, not just journalists - 0 views

  • So I want you to do something that many traditional PR people think is nuts. I want you to design your online media room for your buyers.
Hans De Keulenaer

Accelerate Business Group, LLC » Featured Post » How to Write a B2B Complex S... - 0 views

  • We just finished the 2nd edition of our most popular Special Report on using direct mail in B2B complex sales lead generation campaigns.  Here is the link to download it:  CLICK HERE This report, first published in November 2006, was downloaded nearly 3000 times the first 12 months of its release and forwarded to others countless times. 
davidchapman

One-fifth of China's 213 million netizens are mobile users | Sinobyte: CNET Blog on tec... - 0 views

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    Several news stories have noted that China's internet user base increased by more than 70 million in 2007 to a count 213 million at year's end. Little noted is that 23 percent of these users use the internet from mobile devices, the remainder counted as broadband users. The statistics, released by the China Internet Network Information Center and reported by ChinaTechNews do not seem to specify how many of these mobile users also use broadband, and I can't find data on whether people use broadband at home or at work. CINIC also reported (translated) that almost 40 percent of users said the top reason they used the internet was for instant messaging, edging out e-mail as the top application.
Sergio Ferreira

Congressman attends UN climate conference in 3-D animation - Green Daily - 0 views

  • here is just one problem. How did these delegates, from around the world, get to the conference? For the most part, they flew over land and sea in airplanes. Airplanes are known to be one of the bigger offenders of CO2 emissions. The UN Intergovernmental Panel on Climate Change estimates that air travel causes 3.5 percent of global warming. This could increase to 15 percent by 2050.When landed, some potentates traveled by gas-guzzling limousine.
  • addressed the conference in a 3-D animated avatar version of himself. In doing this, Markey saved an estimated 5.36 tons of CO2 emissions. Citizens from many different countries are reported to have attended the virtual Bali conference the same way Markey chose to attend.
manson

Accurate Website Visitor Measurement Crippled by Cookie Blocking and Deletion - 0 views

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    According to JupiterResearch's recently released report, "Measuring Unique Visitors: Addressing the Dramatic Decline in the Accuracy of Cookie-Based Measurement," in 2004 58% of online users have deleted "cookies", which are small files often deposited on their computers by Web sites they visit.
manson

Greener SimCity Virtual World as Channel to Influence Real World Behaviors - 0 views

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    SimCity, the popular simulation game that challenges users to build and run a metropolis, is set to release its latest version in mid-November - SimCity Societies - and is generating a lot of buzz in the process.
davidchapman

Technology Review: Managing Your Reputation Online - 0 views

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    Shopping online requires trust between buyer and seller: often, each relies on the other's reputation. Today, a Waltham, MA, startup called TrustPlus is releasing a new product that collects information about online reputations so that people can better manage their own, and investigate others'.
Hans De Keulenaer

Enterprise RSS Tackles Information Worker Overload by G. Oliver Young - Forrester Research - 0 views

  • Information workers today are drowning in content — email, newsletters, press releases, and spam — and the problem is getting worse. To deal with this tsunami, workers are turning to RSS (Really Simple Syndication). Although efficient for individual information workers, unmanaged, RSS can wreak havoc on enterprise IT. To prevent problems like bandwidth overload and security infractions, information and knowledge management professionals should implement enterprise RSS solutions. Enterprise RSS turbo-charges the benefits of unmanaged RSS adoption with internal content syndication, filtering, and collaboration. It also provides increased security and reduces IT requirements.
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