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Once they were your printing presses; now that humble device, the blog, has given the press to us. That’s why blogs have been called little First Amendment machines. They extend freedom of the press to more actors. Once it was your radio station, broadcasting on your frequency. Now that brilliant invention, podcasting, gives radio to us. And we have found more uses for it than you did. Shooting, editing and distributing video once belonged to you, Big Media. Only you could afford to reach a TV audience built in your own image. Now video is coming into the user’s hands, and audience-building by former members of the audience is alive and well on the Web. You were once (exclusively) the editors of the news, choosing what ran on the front page. Now we can edit the news, and our choices send items to our own front pages. A highly centralized media system had connected people “up” to big social agencies and centers of power but not “across” to each other. Now the horizontal flow, citizen-to-citizen, is as real and consequential as the vertical one.

So I want you to do something that many traditional PR people think is nuts. I want you to design your online media room for your buyers.

here is just one problem. How did these delegates, from around the world, get to the conference? For the most part, they flew over land and sea in airplanes. Airplanes are known to be one of the bigger offenders of CO2 emissions. The UN Intergovernmental Panel on Climate Change estimates that air travel causes 3.5 percent of global warming. This could increase to 15 percent by 2050.When landed, some potentates traveled by gas-guzzling limousine.

addressed the conference in a 3-D animated avatar version of himself. In doing this, Markey saved an estimated 5.36 tons of CO2 emissions. Citizens from many different countries are reported to have attended the virtual Bali conference the same way Markey chose to attend.

Today, MarketingSherpa released the 2008 edition of its Email Marketing Benchmark Guide. According to the press release: "the updated guide delivers exclusive results data from real-life marketers' campaigns. Containing 260-charts and tables, this is the largest and most comprehensive study ever conducted with professional email marketers. Readers will learn how the impact of email marketing has changed over the past year and how to overcome various future challenges of email marketing."

Information workers today are drowning in content — email, newsletters, press releases, and spam — and the problem is getting worse. To deal with this tsunami, workers are turning to RSS (Really Simple Syndication). Although efficient for individual information workers, unmanaged, RSS can wreak havoc on enterprise IT. To prevent problems like bandwidth overload and security infractions, information and knowledge management professionals should implement enterprise RSS solutions. Enterprise RSS turbo-charges the benefits of unmanaged RSS adoption with internal content syndication, filtering, and collaboration. It also provides increased security and reduces IT requirements.