No Girl Left Behind: Girl Scouts Expand Presence at CES: Associations Now - 0 views
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According to a study from the Girl Scout Research Institute, 73 percent of girls are interested in STEM-related fields, but girls are more likely to “drop out” of STEM fields once they get to college. It also found that about half of all girls don’t think STEM is a typical career path for women, and 57 percent agreed if they went into a STEM career, “they’d have to work harder than a man just to be taken seriously.”
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In 2014, GSUSA revolutionized its cookie program when it introduced Digital Cookie, which allowed Girl Scouts to sell cookies online via a personalized website or in-person using a mobile app..
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Girl Scouts teaches the five essential skills of goal setting, decision making, money management, people skills, and business ethics,” Chávez said. “It’s all part of Girl Scouts’ legacy of teaching cutting-edge skills relevant to today’s girls, while staying true to the core values of our mission. Digital Cookie 2.0 is allowing us to do this on a whole new level, which will help girls in school, in their careers, and in life.”
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Interesting post on heightened presence of the Girl Scouts at the Consumer Electronics Show in Las Vegas in January 2016; they have a Cookie 2.0 personal website and app to assist cookie sellers/buyers and encourage girls to go into STEM fields.