Group items tagged

Guy Kawasaki has an enormous following on Twitter and is recognized as a social media guru. In this article, he describes the steps he took to make a small event stand out on social media. " I learned that it's possible to ensure that an event is covered in social media -- even trending as a hot topic with an event with only 100 attendees -- if you know what you're doing. Here's how."

Here are five ways to successfully tap into the women's market: 1. Provide good quality information. Producing a newsletter and Web site are excellent ways to demonstrate your expertise and to keep your image in front of clients and prospects. Include plenty of strategies and tips that will help guide women to be more successful in running or growing their businesses. Conducting free seminars or workshops is another good strategy for imparting your knowledge and has the added benefit of serving as a networking forum. 2. Build relationship marketing strategies. Develop and sustain relationships with women and cultivate a sense of community. 3. Host networking events. Historically, women have not had the same opportunities to network as their male counterparts. You can create your own networking events for women clients and prospects. Featuring a guest speaker in your industry can be an excellent addition. Just be sure to build in enough time for networking as well. 4. Sponsor women's business associations or events. If you are looking to target this market and build awareness, consider sponsoring one of the many women's business associations and events. These range from something as specific as mentoring programs (such as the Step Ahead One-on-One Mentoring Program - www.stepaheadonline.com ) to associations for women exporters (such as the Organization of Women in International Trade - www.owit-toronto.ca ). Most hold regular meetings and special functions. Some provide opportunities for sponsors to speak and showcase their expertise. Contributing material to their newsletters, publications and Web sites is another good way to build your identity among members, as these associations often welcome good quality, educational submissions of interest to members. 5. Share core information on a regular basis. Email or mail information that is considered to be "in our mutual interest." News clippings, industry data, notes from indus

article by samantha whitehorne, Associations Now on pop-up events--one day high-quality connecting/learning events, May 2016

how to market an event

Very interesting blog post at Meetingsnet.com on how to create a viral spread of ideas/content/connections at meetings. Written by Alison Hall, August 5, 2013. Stresses that millenials, the focus of many women's organizations recruiting efforts rely on social media and technology to get through each day. They are completely connected, which has implications for how organizations need to use content generated in f2f meetings to attract engagement by people well outside the event itself. Excerpt: 12 Tips for Share-worthiness 1. Think from your audience's POV: What will they find interesting? What will help them prove the value of their industry, or their position? 2. Entertain. Infographics, photos, and (appropriate) humor have great pass-along value. 3. Feel good. What will make the world better? Emotional content spreads because it moves people. Find a way to make your content connect on a deeper level. 4. Plan your meeting with the idea that all content (with the exception of content at proprietary meetings) will be shared. 5. Loop in your presenters. Get their key insights ahead of time so you can "lock and load" content that's ready to go in real time. 6. Remember that real-time marketing only works if your audience can connect. Work diligently with your venue to ensure Wi-Fi is accessible and bandwidth is sufficient. Consider (sponsored!) charging stations to keep attendees powered up throughout the meeting. 7. Lead the way. Sharing will be (and should be) organic, but you need to be the guide. Start promoting hashtags and social channels at your event Web site and in your online registration process. On site, brand all event signage with the hashtags and channels. 8. Talk back. Hear what your audience is saying and participate in conversations. Deliver social value back to them by retweeting or sharing their content. 9. Make it easy. All content should have a one-click sharing option. Don't rely on the audience to cut and paste. Videos and phot

Blog post by Etienne and Beverly Wenger-Trayner on leadership groups within communities as act of service to lead group process. September 14, 2012 Need to do something like this in setting up Studio leadership roles that could be period specific, event specific, etc. See excerpt: The practice goes like this: everyone at a meeting belongs to a leadership group - and each group stewards one part of the learning process of the whole group. In this way leadership of the community meeting is distributed over the entire event. Leadership here is seen as an act of service, that is, not leadership in terms of telling others what to do, but helping the group develop itself as a learning partnership. We've seen these groups lead to some transformational turn-arounds in group dynamics and the learning potential. (Notwithstanding the times they flopped - which led us to learn a great deal!) We gave playful names to the groups in the spirit of making it a fun and inventive way of leading the process: agenda activists, community keepers, critical friends, social reporters, external messengers, value detectives. Over the years we've come to see that these groups can work well in lots of different contexts including group meetings, conferences, and long-term community development. Anywhere, that is, where there is an intention for collective learning.

Connected Learning site may be something WLStudio should become a part of (don't know if it is possible) or emulate. I like: 1. their philosophy of learning AND the tools they use with Google +hangouts (free open tool and limiting the # of registered participants) 2. livestreaming the event live and allowing others to participate through chat box and 3. building an archive of past events.

This Events page shows a wide range of f2f and online events such as Jam Session, Book Club, Introduction to Social Media webinar, sponsored by 85 organization and by individual members. It displays a lot of information in very little space. It might give the presenter's name but does not give the facilitator's name. Time of day is probably reserved for members.

An organization that uses chat, livestream, instagram, YouTube and other social media to connect young, female entrepreneurs in their 20's and 30's. They ahve a Book Club, ACTION calendar, networking events, and live online Thursday night networking events.

Interesting model for us to look at

Interesting blog post by Jane Hart on building an enterprise learning network within an enterprise social network. Is the WLS going to be an enterprise learning network? Perhaps not in the usual sense of an organization with employees comprising a workforce. But perhaps it can use some of the same techniques advocated by Hart below: Under Part Two 1. new social approaches to training and online learning--backchannel learning, online social workshops ("participants with a lot of autonomy, so that they participate in the ways that they feel more comfortable and best suits them..." ); tiny training aka microlearning--short bursts of learning ten minutes long... 2. Innovative Learning Initiatives--social onboarding, social mentoring 3. Continuous series of learning activities and events 10 minutes a day - provide a daily link to a place where individuals can spend just 10 minutes learning something new. Note: 10 minutes a day, each weekday adds up to around 6 days of training in a year! Live chats - run regular live Twitter-like live chat sessions on different topics. They might just take place over 1 hour or be a longer all-day event that people can join in at any time. Hot seats - put one of your people (e.g. CEO or a leading expert) in the hot seat for a period of time, and encourage employees to ask them questions. Book club - organise a monthly time for conversation around a book of interest. Lunch'n'Learns - ask someone to lead a short informal session on a topic of interest to them. This might be purely conversational or involve a web meeting or face-to-face meeting, with the ELN used as a backchannel. 4 - SUPPORT OTHER PEOPLE-BASED LEARNING SERVICES Your ESN provides the opportunity to set up and support other learning activities in private group spaces. A Learning Help Desk service (aka Learning Concierge service) which provides an advice centre for ad hoc learning and performance problems. - See more at:

Make learning more of a process and less of an event. Learning Solutions, Jane Bozarth, September 1, 2015

Very interesting assessment of Twitter users in comparison to general public. They seem to be younger, more Democratic (redundant?) than general population. . . but only 13% of adults said they ever use Twitter or read Twitter messages. So there is a small saturation rate. " In the Pew Research Center's 2012 biennial news consumption survey, just 13% of adults said they ever use Twitter or read Twitter messages; only 3% said they regularly or sometimes tweet or retweet news or news headlines on Twitter. Twitter users are not representative of the public. Most notably, Twitter users are considerably younger than the general public and more likely to be Democrats or lean toward the Democratic Party. In the 2012 news consumption survey, half (50%) of adults who said they posted news on Twitter were younger than 30, compared with 23% of all adults. And 57% of those who posted news on Twitter were either Democrats or leaned Democratic, compared with 46% of the general public. (Another recent Pew Research Center survey provides even more detail on who uses Twitter and other social media.)"

Blog by Steve Hargadon on event 3.20.13 online with Gina Bianchini on Lean In Circles that support Sheryl Sandberg's Lean In book premise.

Rachel Sklar is holding networking events for women who work in the tech industry. She is about to make it a business, where women pay to be connected with other women like them. Interesting business design.

Women to women networking in a specific industry: tech

Preoccupations feature by Peggy Klaus, August 14, 2016, speaks to whether women-only conferences, corporate workshops, and networking soirees (single-sex type events) enable women to move up in the workplace. May be an overreliance in some corporations.

Howard Rheingold et al has created this Google Doc that is updated regularly with resources that help you detect "crap" onlline info. The resources are categorized into subjects: identity; political; consumer/business; medical, images; urban legends, hoaxes and emails; journalism; collective intelligence and user-based detection; academia and education; events; miscellaneous; web sites; web pages; twitter; video

From Arun Pradhan on LinkedIn based on the work of Jane Hart, Harold Jarche, and others. Explores the why and how of work and learning, and bursting the training bubble that positions learning as a separate event from the workflow.

Beth Kanter's and Aliza Sherman's workshop at SXSW conference on attention, March 2016, good slideshow

from Entrepreneur.com. Another article on how to network when you are an introvert. First suggestion is network and make connections online to develop relationships on LinkedIn, Twitter, Facebook and other social media platforms. This is especially helpful if you are going to a conference or event as you will "know" people before you get there, and they will know you. Arrange to meet up with them ahead of time. Talk about your accomplishments to better connect with others so they know what you have done and what connections you have with them. Discuss your goals and ideas to join or jumpstart the conversation, and ask for others' goals and ideas. Don't overthink it and go over and over your interactions. Concentrate on the positives you get out of the interaction. Maintain strong relationships when they develop and keep in touch regularly. Take Notes - remember faces, names, and what they said. Send an email to them to continue the conversation and remind them of who you are.

real measures of how online social activities yield offline results in who volunteers for you, how many volunteer who is donating and repeat donating, downloading your reports, attending events, more clients being served, comments on your work by people who matter to you, perceptions of greater support for org, etc.