Group items tagged

blog post by Justin Rosenstein, cofounder, Asana, a "team brain" to put information instead of decentralized emails floating here and there. Bloomberg Businessweek. McKinsey study: 30 percent of people's time is spent literally just on e-mail and reading and writing e-mail. Another 20 percent of people's time is spent on trying to get pieces of information that their co-workers already know. E-mail becomes this completely unmanaged to-do list that someone else created for you.

Blog post by David Truss, Pair-A_Dimes, January 4, 2011, on learning at work by professionals, i.e., teachers. Has much more good stuff to say than this excerpt but I find this useful for Information Overload. Another term I ran across lately--practical obscurity--in relation to why we are now part of NSA's scope--because costs have fallen so low to monitor so much behavior online--voice and text--that what was once unavailable without a lot of costs is now quite feasible for someone to monitor, such as NSA, Google, Facebook, etc. Excerpt: "I read a post recently by Jeff Utecht, whom you have worked with, that said this: "Today at school I answered personal e-mail, updated my Facebook status, Tweeted, looked up flights for winter break, and even read articles that didn't pertain to school. And they say we're becoming less productive at work. What really is happening is the line between our work life and our social life is becoming blurred more and more every day." and he continues: "Sure I use some of my work time to do social things, yet I get home from work after 3pm and answer work e-mails, text faculty members about a computer problem, and work on lessons and things that need to be done. So it's an even swap. I'll use some of your time, you can use some of mine.""

part of the interview with Sonia Simone and Jerod Morris at Copyblogger following their decision several weeks ago to close down comments on the Copyblogger blog site. Excerpt: "I don't put my business assets on a platform that I don't control. So I don't put my content on a platform I don't control unless I have it somewhere I can keep it and benefit from it. I wouldn't post original content to Facebook. I would just never - it doesn't make a lot of sense, other than just a post, a simple throw-away kind of a post. So our content lives on our domain, in our e-mail lists. These are assets we can control. " I'm not sure exactly what she means by "content lives on our domain, in our e-mail lists." Maybe it's as simple as it's Copyblogger's stuff, they own it, it's only used to achieve their business purposes and it isn't original stuff that is published elsewhere or stored there on someone else's platform for digestion and use? Blog post also introduces "digital sharecropping" to me. Interesting note about Google-Plus, too. "The nice thing about Google-Plus is I'm notified when someone actually mentions my name, or if I'm following that discussion then I'm notified within Gmail or Google-Plus, any one of the Google products. So it's nice in that way. There's a lot more ease of use. "

Article on web 2.0 marketing to millennials by Strategic Enrollment Management February 2009. "Although we are not going to dedicate our article to a recap of millennial marketing, we do want to reinforce the importance of understanding the millennial mindset before you begin to build your Web 2.0 plan. Consider that 64 percent of your audience (teens 12 to 17 years old) are reported to engage in at least one type of online content creation, up from 57 percent just four years ago. Understanding what they are doing online allows our plans to be more comprehensive and effective and fully integrated into a successful enrollment plan. There is even an emerging classification of teenagers using a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging and e-mail. These "super communicators" represent about 28 percent of the entire teen population (Guess 2008). And possibly the most interesting statistic to watch comes out of Noel-Levitz's "E-Expectations: The Class of 2007" report, which claims that 43 percent of high school juniors have a profile page designed for use in researching colleges (Lenhart & Madden 2007). This all means that if you are not already participating in an active use of online marketing you are overlooking a large group of your audience. Frankly, they are keenly aware of marketing, and as marketers we need to understand their mindset to build effective plans to reach and educate them. We cannot expect that they will conform to marketing as it has been done in a traditional way. Tools of the Trade: Components to Consider The goal of any Web 2.0 is to inform and connect. Simply stated, the tools you choose should work to reinforce that goal and integrate with the other tools of the trade you are using. Enrollment managers who know their audience understand the need to consider a variety of marketing options, from traditional adve

Top 100 websites for women at end of 2012 Did a call in from Forbes groups to identify sites with "informative and compelling content, smart navigable design, engaged communities, and a voice that speaks to and for the female reader that's kept fresh, timely, and in-the-know by savvy staffers and impassioned writers. ... Does it have that amorphous and often indefinable quality that inspires us to share--with out social networks and in e-mails and conversations with our moms, sisters, friends and colleagues."

Interesting cultural studies piece in the NYTimes about unwanted email. The law is that marketers and businesses must have an option to let you unsubscribe, but fledgling businesses or friends' businesses fall through the cracks. What to do about it? Some new software, hitting delete, creating an email account you never use or view.

great review of impact of Slack group chat tool on offices and productivity, Annalee Newitz, March 9, 2016.  

Email charter.org ten rules to reverse the email spiral into Twitter-like mountains of messages

article by Jayne Cravens, February 20, 2015 on virtual volunteering moving from asynchronous to synchronous interactions, virtual identities including pictures, lack of recognition by some nonprofits of how they are using virtual volunteers.