Group items tagged

Article on web 2.0 marketing to millennials by Strategic Enrollment Management February 2009. "Although we are not going to dedicate our article to a recap of millennial marketing, we do want to reinforce the importance of understanding the millennial mindset before you begin to build your Web 2.0 plan. Consider that 64 percent of your audience (teens 12 to 17 years old) are reported to engage in at least one type of online content creation, up from 57 percent just four years ago. Understanding what they are doing online allows our plans to be more comprehensive and effective and fully integrated into a successful enrollment plan. There is even an emerging classification of teenagers using a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging and e-mail. These "super communicators" represent about 28 percent of the entire teen population (Guess 2008). And possibly the most interesting statistic to watch comes out of Noel-Levitz's "E-Expectations: The Class of 2007" report, which claims that 43 percent of high school juniors have a profile page designed for use in researching colleges (Lenhart & Madden 2007). This all means that if you are not already participating in an active use of online marketing you are overlooking a large group of your audience. Frankly, they are keenly aware of marketing, and as marketers we need to understand their mindset to build effective plans to reach and educate them. We cannot expect that they will conform to marketing as it has been done in a traditional way. Tools of the Trade: Components to Consider The goal of any Web 2.0 is to inform and connect. Simply stated, the tools you choose should work to reinforce that goal and integrate with the other tools of the trade you are using. Enrollment managers who know their audience understand the need to consider a variety of marketing options, from traditional adve

wonderful post by Marty Neumeier on the rules of genius, rule #9 approach answers obliquely innovating--9 approaches to make new connections Think in metaphors Think in pictures Start from a different place Steal from other domains Arrange blind dates Reverse the polarity Ask simple questions Watch for accidents Write things down

Forbes, 10/22/13, by Jacquelyn Smith "Entrepreneurial spirit is a mindset. It's an attitude and approach to thinking that actively seeks out change, rather than waiting to adapt to change. It's a mindset that embraces critical questioning, innovation, service and continuous improvement. "It's about seeing the big picture and thinking like an owner," says Michael Kerr, an international business speaker, author and president of Humor at Work. "It's being agile, never resting on your laurels, shaking off the cloak of complacency and seeking out new opportunities. It's about taking ownership and pride in your organization." Sara Sutton Fell, CEO and founder of FlexJobs, says: "To me, an entrepreneurial spirit is a way of approaching situations where you feel empowered, motivated, and capable of taking things into your own hands. Companies that nurture an entrepreneurial spirit within their organization encourage their employees to not only see problems, solutions and opportunities, but to come up with ideas to do something about them." Entrepreneurial companies tend to have a more innovative approach to thinking about their products or services, new directions to take the company in, or new ways of doing old tasks, she adds. "Entrepreneurial spirit helps companies grow and evolve rather than become stagnant and stale." According to Jay Canchola, an independent human resources consultant, entrepreneurial spirit is also associated with taking calculated risks, and sometimes failing. "

This paper written by George Siemens in 2008 on Learning in Networks raises issues very similar to those we are raising in our discussion at CPSquare. This paper also has implications for how the Women's Learning Studio is launched into practice in its discussion of teacher as learning atelier, concierge, etc. Google Scholar, Scopus, and open access journals offer increased access to academic resources; an extension to more informal approaches such as regular internet search and Wikipedia. Social software (blogs, wikis, social bookmarking, instant messaging, Skype, Ning) provide opportunities for learners to create, dialogue about, and disseminate information. But what becomes of the teacher? How do the practices of the educator change in networked environments, where information is readily accessible? How do we design learning when learners may adopt multiple paths and approaches to content and curriculum? How can we achieve centralized learning aims in decentralized environments? This paper will explore the shifting role of educators in networked learning, with particular emphasis on curatorial, atelier, concierge, and networked roles of educators, in order to assist learners in forming diverse personal learning networks for deep understanding of complex fields.

report by National Council of Nonprofits on using a network approach to leverage resources & knowledge-worth checking out

beautiful success story of how no-kill animal shelters got a big boost with networking approaches, uniform data collection, and creation of new medical specialty--shelter veterinary medicine.

Terese Bird and Grainne Conole are holding a webinar on A Pedagogical Look at MOOCs. Funded by the EU project eMundus, they are trying to map out patterns of open educational partnerships between institutions around the world. This webinar will take a pedagogical look at MOOCs. They chose 5 MOOCs, each corresponding to a primary learning approach. They then mapped each MOOC against the 12 dimensions Grainne identified. The blog goes on to attempt to do this with one MOOC as an example.

Terese Bird and Grainne Conole are holding a webinar on A Pedagogical Look at MOOCs. Funded by the EU project eMundus, they are trying to map out patterns of open educational partnerships between institutions around the world. This webinar will take a pedagogical look at MOOCs. They chose 5 MOOCs, each corresponding to a primary learning approach. They then mapped each MOOC against the 12 dimensions Grainne identified. The blog goes on to attempt to do this with one MOOC as an example.

An amazing project that utilizes gaming, social media, digital badging, and virtual worlds as methods to promote digital literacy to youth in high risk areas. These after-school programs are designed to "Global Kids believes that youth be not merely critical consumers but active producers of digital media". Kids produce games on social issues impacting them (such as neighborhood violence or racial intolerance) that are designed to teach others about not just about the issue but how it feels to be impacted by the issue.

The Global Kids definition of leadership is very in tune with what we have been trying to convey, I think. Here is there goal statement: "The Global Kids Online Leadership Program (OLP) integrates international and public policy issues into digital media programs to encourage digital literacy and technical competency, foster global awareness, promote civic participation and develop 21st Century skills. OLP was created in 2000 to bring new media into Global Kids' after school programs, introduce these programs into online communities, and explore how the combination of the two could develop 21st Century Learning Skills. Through programs utilizing video games, virtual worlds, social media, and other forms of participatory media, youth involved in our programs now have the opportunity to have their voices heard and make a global impact in ways that were previously unimaginable."

Blog post by Jeff Cobb, the author of Ten Ways to be a Better Lifelong Learner and Mission to Learn blog, on EvoLLLution (illuminating the lifelong learning movement), 3.26.2012 See excerpt below for obstacles that keep people from lifelong learning: "AA: What are the major gaps keeping today's adults from effectively continuing their education? JC: There are two ways to come at that question, at least. It's high-level at first, to differentiate between education-which I consider to be primarily a formal, structured activity-and learning, the vast majority of which is informal and not necessarily structured. And learning encompasses education, but learning is just so much broader. When it comes to education, there can be any number of barriers that prevent an adult from continuing her education. Time and money tend to be two of the biggest. Those barriers can be overcome; like anything in life it's just often a matter of priorities and planning, both on the part of the individual and the society, but they do have to be overcome. On the other hand with learning, there's really nothing that can prevent an adult from continuing learning if they are in fact dedicated to doing that. We really can't help doing it; we're pretty much hard-wired to be continually learning. But we all know how overwhelming the flow of information can be around us these days; on the one hand it's this sense of being overwhelmed that can hold people back, I think another factor is that we simply don't look at a lot of the amazing new opportunities that we have, primarily through what the web now enables. … We don't necessarily look at these as learning tools and as things that can really help us to engage with and grow in life. Really, once you recognize that and once you start thinking in terms of effective strategies and effective approaches, the sky's the limit."

Blog post by Jeff Cobb, February 2010, Tagoras site, on pricing elearning. Explains price, cost, margin, value relationship. Excerpt: "What then are typical price points for e-learning in the association market? I am tempted not to cite any because the only other price points that should matter to an organization are potentially those of competitors. (And as Apple, for example, has demonstrated so well, even competitor pricing should be given only so much weight.) Additionally, our research suggests that only 20 percent of associations have any sort of formal process for setting price - which makes me wonder how much thought is being put into value, margins, and volume. Still, it can be helpful to have some sort of benchmark, however, general, against which to gauge your organization's pricing. We go into much more detail about pricing in our Association E-learning: State of the Sector report, but the average price per e-learning content hour in the association sector - based on our survey of nearly 500 organizations - is $56.79. Per credit hour the average is $73.97. So, for example, based on these figures, the average fee for a 90-minute Webinar that offers CE credit would be around $110. Conclusion I began this discussion by focusing on value, and it seems important to note as I conclude it that the price point is not only dependent upon perceived value, it helps drive perceived value. Part of what gives a Mercedes or a Louis Vuitton handbag its sheen of value is the high price point associated with each. To a certain extent, of course, the price is driven by underlying cost. But it is also true that these companies simply have the audacity - the organizational self-esteem, you might argue - to set a premium price. And people gladly pay it. Few associations, I find, are willing to take such an approach with pricing their e-learning, and perhaps few would succeed if they did. But my suspicion is that most organizations are pricing at a lower l

Blog post by William Bowen, March 25, 2013, on movement towards online education. He would like more hard evidence to understand impact/success among other effects, tool kits (platforms), new mind-set to attempt online to reduce costs without adversely affecting educational outcomes, what we must retain in terms of central aspects of life on campus such as "minds rubbing against minds." Excerpts: "My plea is for the adoption of a portfolio approach to curricular development that provides a calibrated mix of instructional styles." ... "Their students, along with others of their generation, will expect to use digital resources-and to be trained in their use. And as technologies grow increasingly sophisticated, and we learn more about how students learn and what pedagogical methods work best in various fields, even top-tier institutions will stand to gain from the use of such technologies to improve student learning." Really like this comment for value of MOOCs for post-college graduates: "A quibble. I am intrigued by your comment about "minds rubbing against minds." While there is undeniable worthiness of the thought inside academic communities perhaps underestimated is the lack of such friction after graduation and how MOOCs can provide opportunities outside the alma maternal environments. To take courses at the local U. costs both in inconvenience of scheduling, transportation and monetary costs equivalent to constantly having a new Hyundai. Those requirements wind up as being unreasonable. Since January I have had the great pleasure of thinking about the thoughts of Dave Ward and colleagues from the University of Edinburgh and arguing about points in the forums. More recently, Michael Sandel on Justice from Boston. These opportunities are enormously better than nothing at all, clearly benefiting myself and probably also friends, colleagues and civil society. While these experiences do not provide the intensity of a post seminar argument in the Ree

Best short article on mixing it up in networks and forums to innovate, expand one's thinking, etc. that I have seen. By Grant McCracken, HBR, 1.4.13. Believe this short article has value for personal learning plan/network development. Excerpt: Only the person with several addresses in the conceptual world can hope for serendipity, that extraordinary moment when vexing problems vanish before the approach of deeply unexpected understanding.

Blog post by Chris Collison on 2.26.13, that discusses reciprocity in fostering a learning atmosphere and adoption of best practice in an organization. Excerpt: "Reciprocity is an important principle for knowledge management, and one which underpins the idea of Offers and Requests. Offers and Requests was a simple approach, introduced to make it easier for Operations Engineers at BP to ask for help, and to share good practice with their peers. The idea was for each business unit to self-assess their level of operational excellence using a maturity model, and identify their relative strengths and weaknesses. In order to overcome barriers like "tall poppy syndrome", or a reluctance to ask for help ("real men don't ask directions"), a process was put in place whereby every business unit would be asked to offer three areas which they felt proud of, and three areas which they wanted help with. The resulting marketplace for matching offers and requests was successful because: i) The principle of offering a strength at the same time as requesting help was non-threatening and reciprocal - it was implicitly fair. ii) The fact that every business unit was making their offers and requests at the same time meant that it felt like a balanced and safe process."

Blog post by Suzie Mitchell, November 6, 2012, on how her desire to have a more satisfying relationship with her son led to learning about technology and using online tools to build her knowledge, which in turn led to a new career and more satisfying life. Wonderful justification for Studio IMO enriching one's life in the short-term and how opportunities came to her for work, etc. Excerpt: ""Google is your friend, Mom. Use it whenever you don't understand something." OK, duh!, but those words set me free. I could ramp up my learning all by myself. I dived headfirst into the tech world, got a smartphone and started downloading apps on every topic that interested me: health and wellness, fitness, recipes, news and, yes, shopping. Soon Justin and I were exchanging emails about apps, articles and websites. It felt great; my son-buddy was coming back into the fold. There was a lot I didn't understand, but I embraced the "fake it until you make it" approach. Before long he was sending me links he thought would appeal to me. Some I really liked, but others were hard to comprehend. They offered products and services that boomers would supposedly appreciate - but I couldn't figure out how to navigate the site, or I didn't understand what was so "amazing" about the "revolutionary" product."

Description of a course offered by the Hague University of Applied Sciences, Fall 2012. Nancy White is one of the faculty. "The intersection of technology and social processes has changed what it means to "be together." No longer confined to an engineering team, a company, a market segment or country, we have the opportunity to tap into different groups of people using online tools and processes. While we initially recognized this as "online communities," the ubiquity and diversity of technology and access has widened our possibilities. When we want to "organize our passion" into something, we have interesting choices. It is time to think about a more diverse ecosystem of interaction possibilities which embrace things such as different group configurations, online + offline, short and long term interactions, etc. In this course we will consider the range of options that can be utilized in the design, testing, marketing and use of engineering products. In this course, we'll also begin to pay attention to "The Four i's of Innovation." You'll be learning a lot about these in the coming courses, but consider this a preview. The first i is the itch; "a hunch" that there is something going on. This inclination can indicate the sublime starting point for change or an innovation The second i is insight; the research framework to base the fundamentals of the innovation on The i for idea; the experimenting towards potential solutions ("what if"- approach) The final i is for impact; the realization of the changes and innovations."

HASTAC discussion by badge designers, 10/2012 Note this excerpt: Include badge earners in the design process of your program. Understand their motivation, what drives their involvement, and what they hope to get out of the program you are creating. Consider the diversity of your learners; they are likely to be driven by different goals. Assessment is just as important in a badge-based learning system as it is in more traditional learning environments. In order for badges to have value to the earner and to those who would consider using the badge to impute the skills or competencies of an individual, appropriate assessment practices need to back up the process by which the badge was awarded. Craft a badge system that is flexible enough to accommodate a range of learning styles, motivations and pedagogies. Some contexts call for more proscribed badging opportunities, where experts set up gauntlets which learners pass successfully before earning badges. Other systems call for a more grassroots approach, in which learners set their own goals and pursue less well-defined pathways that get them where they want to go as individuals, with badges in hand to show for their efforts. Creating a badge system that can adapt to a variety of contexts and audiences is a worthy challenge. Break up complex requirements into simpler steps and attach a badge to each step (so the badges act like waypoints on the overall path).

Interesting blog on skilledup for learners by Nick Gidwani from 9/14/13 on the Team Treehouse, an onlline course site for learning web design, coding, and more. Their approach includes using digital badges for incentivizing learning.

****This post by Derek J. Keenan explains his Social Professional Learning Model that served as his Masters Capstone paper at Alberta University, April 23, 2012. Its core is an action research approach to learning enriched by and anchored in social media. Substitute teacher with "other named professional" and it works for people in all types of work/interests. There is also a short (s cultivating connections with the people who have the same self-directed learning quest as you. The next step is reciprocating by publishing and sharing what you know or believe to be true. Throughout it is your experience that informs your participation and your participation informs your level of understanding--you are constantly learning and eventually building your personal learning network relationships to be there for you.

Article in MindShift, KQED, April 24, 2012 by Nathan Miton. Fabulous because it recognizes that content is one leg of learning stool. Excerpt: But at such a huge scale, what are the digital methods of teaching that work best? Philipp Schmidt, founder of the free online university P2PU, preaches three building blocks: community, recognition and content. Endorsement of peer learning potential Excerpt: The Stanford professors readily admit that some of the students who participated in their online courses provided their peers with deeper, more comprehensive answers than they were able to. The exponential explosion in opportunities for learning. Excerpt: in the past 10 years I've heard people say campus-based education better look out, that this will be threatening to their business model, and I've never really felt that until the last six months. The pace of change in open education is qualitatively different than it was even a few months ago." A new breed of digital pedagogy/andragogy/heutagogy Excerpt: "We probably haven't fully made the transition to digitally native pedagogies and learning approaches," Carson said. "The first generation of distance learning is basically an attempt to move the classroom online, and I think that part of the scalable learning of these massive courses is the breakdown of that model."

An interesting eportfolio approach to a PLN/PLE by Chan Sook