"Gamification, as research firm Forrester defines it, is "the insertion of game dynamics and mechanics into non-game activities to drive a desired behavior." To be successful, businesses need to engage their communities in ways that match business goals, whether that's by increasing communication with employees and customers, reducing support costs, or promoting a greater sense of community and recognition."
The State of Community Management (SOCM) 2013 report is now available. This looks at ongoing research into the standards, trends and opportunities for community management.
This is one of several reports that will be released by The Community Roundtable. This one explores the role of community managers and their impact on organisations.
"This comes from Jenny Ambrozec, from the US, who some of you met at the March conference. For more information contact Jenny directly at Jenny@sageway.com "
For anyone interested in how to engage others with compelling stories, watch this talk by Chris Anderson, curator of TED Talks. TED's 'Ads Worth Spreading' initiative is an interesting development that takes many of the aspects of sustainable 'communities' and applies them to the world of engaging advertising. Anderson's premise is that the increasingly desperate 'buy me' approach will lose out to those who seek to build relationships with their ad dollars.
I've enjoyed listening to Mixcloud over the holiday period.
They've taken the best community ideas from Flikr, Youtube, Vimeo etc and applied them to audio.