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Gary Colet

TED Partnerships: Ads Worth Spreading - 2 views

partners.ted.com/adsworthspreading

ads partnerships ted communities compelling stories advertising Anderson innovation CoP

shared by Gary Colet on 28 Dec 10 - No Cached
  • Gary Colet on 28 Dec 10
     
    For anyone interested in how to engage others with compelling stories, watch this talk by Chris Anderson, curator of TED Talks. TED's 'Ads Worth Spreading' initiative is an interesting development that takes many of the aspects of sustainable 'communities' and applies them to the world of engaging advertising. Anderson's premise is that the increasingly desperate 'buy me' approach will lose out to those who seek to build relationships with their ad dollars.
Phil Ridout

YouTube - Brad Anderson, CEO of Best Buy at Zeitgeist '08 - 0 views

www.youtube.com/watch

BestBuy Crowdsourcing PredictionMarkets WEB2.0 Winter09 wiki

shared by Phil Ridout on 13 Mar 09 - Cached
  • Phil Ridout on 13 Mar 09
     
    The company as a wiki. US Company Best Buy embraces WEB 2.0 including prediction markets. Best Buy's CEO talking about prediction markets at zeitgeist '08 (starting at 9:50)
  • Phil Ridout on 19 Mar 09
     
    This is my comment about this
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